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Build Your Online Business with these 3 Quick List Building Tips

By Jon Hudson

There are plenty of ways to build an e-mail list but it is important that you find the right way. If you want to take your business to the next level, you will need to follow the tips that we are going to talk about in this letter.

The first rule of building a good e-mail list is to give the list subscribers useful information. The main reason that an Internet marketer fails to build a good list is not that he doesn’t take action but that he does not create something worth subscribing to. When people give their e-mail address to you, they deserve to get something worthwhile in return. For example, let’s say that you’re putting together a dog training newsletter. To give good value to your customers, you need to give them original content on a regular basis. If you’re just going to rehash information over and over again, your list will sooner or later find out that you’re not serving any value, hence it will bring down your subscriber number. For this reason alone you should focus on working hard and making the best impression possible. Putting together good, relevant and targeted information does not have to be difficult. At the same time, however, it is not very easy either. You will need to plan on working diligently to gather the greatest information to give to the people who subscribe on your list. To do this well you will need to stay updated with your niche so that you can continually send out good information to your subscribers.

So, don’t just reward people for signing up, give gifts other times as well. This is one of the easiest ways to make your list sticky and actually have your subscribers stay. If you over-deliver on your promises to your subscribers you will see your opt-out rate flat line. If your subscribers give you good testimonials, fill out surveys for you or bring in more subscribers you should reward them. Everybody likes to get free things and this is the best way to win the trust of your list. Once you start making sure your subscribers feel appreciated you will realize just how important the extra gestures are.

The people who are already on your list are great for bringing in new subscribers. Word of mouth is one of the most powerful marketing tactics so you need to encourage your list subscribers to encourage others to check you out. Give them the means to email their friends or colleagues and make it easy for them. You can create a simple “refer a friend” form on your website and give your subscribers the link to it. In addition to those things, make sure your work is top-notch so that your subscribers will send it along simply because they enjoy it. All of these methods can give you results that you will want to see.

Here’s an important tip that can actually boost your subscriber rate: Always publish a privacy policy on your website and give a link to it right below your opt-in box. The reason you do this is to cut down on the fears people have about having their information sent out to or sold to spammers. New subscribers don’t want to have to worry about being inundated with spam mails. Having a visible privacy policy that is easy to find and read will make your prospective subscribers feel a lot safer about sharing their e-mail addresses with you. You want to make sure that you add text about respecting the privacy of your subscribers and that you will not be selling, renting or sharing their information with anybody else. Taking this small step will go a long way toward helping you build your e-mail list.

Here is a hing that other list builders will not share with you: use your blog to help your list building efforts. Blogs provide a great way to communicate with potential customers as well as with subscribers to your list. It works together with e-mail marketing to create a great communications platform. Make sure all of your blog posts include your opt-in box. If you are concerned about the cost of blogging you can set up free sites at and Another blogging tips you will find interesting: post on other blogs. Link to your squeeze page through targeted and relevant comments that you leave on other blogs in your niche. You can also use trackbacks to comment on blogs. In many of the cases, you’ll get your comments posted on these other blogs with a backlink to your website. This is an easy and an effective way to get targeted traffic and subscribers.

All in all, if you know what you are doing, increasing your opt ins is not that difficult. Use these tips to get better results.

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Article Citation
MLA Style Citation:
Hudson, Jon "Build Your Online Business with these 3 Quick List Building Tips." Build Your Online Business with these 3 Quick List Building Tips. 7 Oct. 2010. 28 May 2015 <>.

APA Style Citation:
Hudson, J (2010, October 7). Build Your Online Business with these 3 Quick List Building Tips. Retrieved May 28, 2015, from

Chicago Style Citation:
Hudson, Jon "Build Your Online Business with these 3 Quick List Building Tips"

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