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Adjusting The Concept Of Strategy For Strategic Management

By Brian Layne

One of the greatest tragedies of modern management is the belief that strategy is long-term and tactics are short-term. Truth is, strategy exists at ever level of the organization and must be considered with every action and option chosen by the company.

Eli Goldratt in his Theory of Constraints describes strategy as “an answer to the question ‘what for?’” (outcome, goal), and compares this with tactics which are “an answer to the question ‘how?’” (mechanism, operations).

This has far reaching implications for management. Mary Parker Follett (1868-1933) succinctly described management as: “the art of getting things done through people”.

And since nothing happens without people at ever level, strategy must be considered by every member of an organization to understand and fulfil the purpose and required outcome of their function. This empowers the organization towards greater effectiveness, efficiency and innovation.

Through this change in definitions of strategy, a more dynamic and fluid approach to management evolves. Old management will still try to hold onto its power however, propped up by traditional academics and the ego that comes with seats of power. Yet the pyramid of management power is reversing. Greater numbers exist at the bottom.

Opportunistic managers seeking quick gains for their own honor can sink the long-term competitiveness of the company and stifle much needed disruptive innovations under the pretence of seeking efficiencies to save money.

That old paradigm of management strategy is buckling under the pressure of new communication platforms. Six years of research by Collins and Porras identified the pattern of success behind 19 companies:

Each of those companies supported an ideology that encourages staff to build a company that lasts. In Built To Last (1994) they showed how “short term profit goals, cost cutting, and restructuring will not stimulate dedicated employees to build a great company that will endure.”

Through its new approach to strategy and tactics, Theory of Constraints management tools are providing the way forward to involve the entire organization in competitively advancing business strategy.

Read about theory of constraints marketing and theory of constraints for sales management.

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Article Citation
MLA Style Citation:
Layne, Brian "Adjusting The Concept Of Strategy For Strategic Management." Adjusting The Concept Of Strategy For Strategic Management. 25 Aug. 2010. 1 Apr 2016 <>.

APA Style Citation:
Layne, B (2010, August 25). Adjusting The Concept Of Strategy For Strategic Management. Retrieved April 1, 2016, from

Chicago Style Citation:
Layne, Brian "Adjusting The Concept Of Strategy For Strategic Management"

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