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Green Business Directory – Home-based Business As Offline Advertising Strategies

By Hazel Knox

The Web has become the largest medium of communication; and has presented lots of company opportunities. Online house based business owners tend to limit themselves to on the internet marketing methods. Nevertheless, there is really a huge potential to promote your home based business through some cost efficient offline advertising methods. So what are the most effective offline advertising strategies for your home based business?

1. Word of mouth in your circle of influence Word of mouth is 1 of the best free of charge advertising channels. We all have individuals we interact with on a daily basis, and these are potential customers. Make a list of all the people you know or interact with and how can you best tell them about your web business. Be passionate about your internet company and always be prepared to tell somebody about it when an opportunity to do so presents itself!

2. Mail-out newsletters and flyers Mail-out newsletter or flyers could be efficient if you target it to a specific ‘group’. You could produce one to distribute to local day care centers just as an example – and in your newsletter or flyer, highlight the benefits of an online company to the targeted group, for example earning cash at home for stay at home moms or dads. Posting your home based business URL on bulletin boards can also be effective.

3. Use and give away free branded ‘stuff’ You can market your business by having your URL on all your stationery, all written communication and other items you can give away for free. Should you want to get a lot of individuals to know about your house based company, you’ll have to come up with some creative ways of promoting your URL. You can be limited only by your imagination. Have your company cards with your house based business URL. Give them out to people you meet, leave them about where you can, like in your local coffee shop.

The offline marketing strategies outlined above can assist you grow your house based business. I have used these methods a lot and they work well. So what are you waiting for? Get out there and market your company offline!

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If you want to read more on how this program can help you, check this article out: Green Business Directory.

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Article Citation
MLA Style Citation:
Knox, Hazel "Green Business Directory – Home-based Business As Offline Advertising Strategies." Green Business Directory – Home-based Business As Offline Advertising Strategies. 27 Jun. 2010. 28 Dec 2014 <>.

APA Style Citation:
Knox, H (2010, June 27). Green Business Directory – Home-based Business As Offline Advertising Strategies. Retrieved December 28, 2014, from

Chicago Style Citation:
Knox, Hazel "Green Business Directory – Home-based Business As Offline Advertising Strategies"

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