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Merchandise Growth Process

By Paul M Archer

The product development process is an incremental part of any successful product launch or creation in an enterprize. There are steps that need to be followed, stages that need to be planned and made public, and documentation to help ensure that everything happens as it should. With a correct diagram, you can communicate all the mandatory stages of development, outline checkpoints, document deliverables and timelines, and more. There is a rate of failure of approximately 90% for new product launching, which is all the more reason to make sure that you have the correct tools and process in place.

A standardised product development process will ensure that you always have consistency in developing new products and services for your business. It will also give you a much better chance at successful launching of goods and services, regardless of what industry you may be in. There are so many critical steps in the product development process, including :

-Concept : This is your plan or idea as a very fundamental principle. You simply need to outline the concept generation process and develop a diagram of how to create effective concepts, including requests, studies of the market, and competition.

-Research : This is where you will analyze the market and the potential that a product has in the market, including competition, customer demand, growth potential, and more.

-Analysis : Here, you’re looking at the numbers behind everything. This involves the resources you require, the costs, the cost versus. Benefit, ROI, profit margins, and predicted or projected sales. That will help prove the product is worth developing.

-Development : Here’s where you actually go thru the development process from technical directions thru prototypes, testing, and test marketing to be certain that a product is about to do what you want it to do on the market.

-Launch : Here is the last section of a product development process, which can only ever be completed when all the other steps have been done fully and effectively. You’ll go to market with a selling plan, distribution plan, sales training, and set a launch date to get your product out there.

As is clear, there’s a lot to make plans for and document in the product development process. With a template diagram that simply requires that you fill in the blanks with your relevant information, it’ll be easier and quicker for you to build a development process that is standardized to help your business succeed in new product launches.

Paul Archer is an expert in all sorts of marketing tools, such as product management tools and related items. To learn more, please visit today!

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Article Citation
MLA Style Citation:
Archer, Paul M. "Merchandise Growth Process." Merchandise Growth Process. 16 Oct. 2012. 9 Oct 2014 <>.

APA Style Citation:
Archer, P (2012, October 16). Merchandise Growth Process. Retrieved October 9, 2014, from

Chicago Style Citation:
Archer, Paul M. "Merchandise Growth Process"

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