By Gail Ramberg
Every successful network marketer knows one thing that you may be missing. Your marketing should only be centered around two groups of people: 1) Those already involved in multilevel companies and 2) Those actively looking at multilevel companies.
Network marketers typically spent most of their time marketing to people who know nothing about multilevel companies. This is the focus for 95% of networkers. As a “coincidence” 95% of network marketers are failing in their business and spending more money on it than they are making. This seems like a pretty significant “coincidence”, doesn’t it? It’s very difficult to approach someone and convince them to see the potential power of MLM. These people have no interest in network marketing or having their own business. You should stop marketing to them.
Doesn’t it make more sense to focus your efforts on people who already believe in the power of network marketing? These people have already expressed an interest in having their own business and are willing to put time and money into building it. They already understand that network marketing can be their ticket to financial freedom, they just haven’t found a way to make it successful yet. This is a group of people who: 1) Already believe in the possibilities in MLM, 2) Are NOT having any success and 3) Want to succeed in this industry, they just don’t know how to do it.
These people have already identified themselves as opportunity buyers, not just seekers. Your success in network marketing depends upon this concept. Yes, they may already have a network marketing business, but that doesn’t really matter. The concept of Attraction Marketing comes into play here and is beyond the scope of this article, but here is the short answer. 95% of network marketers are failing. If you can show them how to have success, they will be very, very interested in anything else you have to show them.
You need to start with a list of multilevel companies, but then what? Your list should show the multilevel companies and the main focus of their product line. When you do a little keyword research on your list of MLM companies, your keyword possibilities are endless.
Keyword research is another important piece of the puzzle. Regardless of the type of marketing you’re focused on (article, content, video, PPC, blogging, etc) choosing the right keywords are the key to success. Use your list and look up each multilevel company and find the following: 1) Keywords associated with of the multilevel companies, 2) Longer-tailed keywords, 3) Company leaders and their products, books, etc. All of these words are potential keywords for your marketing campaigns.
You can also use your list of MLM companies to identify your direct competition. Look for multilevel companies who are in the same niche as yours and focus on them. See how this works by using Google search to look up any kind of product, then check out the PPC ads. Almost all of these ads are for products that are in direct competition to the product you searched for.
So… stop trying to “sell steak to vegetarians”! Get your list of multilevel companies and focus your MLM marketing on people who are already interested – other network marketers.
Article kindly provided by UberArticles.com
Topics: MLM | Comments Off
MLA Style Citation:
Ramberg, Gail "Multilevel Companies – Where Your Marketing Should Be Focused." Multilevel Companies – Where Your Marketing Should Be Focused. 26 Jun. 2010. uberarticles.com. 18 Jul 2014 <http://uberarticles.com/business/mlm/multilevel-companies-where-your-marketing-should-be-focused/>.
APA Style Citation:
Ramberg, G (2010, June 26). Multilevel Companies – Where Your Marketing Should Be Focused. Retrieved July 18, 2014, from http://uberarticles.com/business/mlm/multilevel-companies-where-your-marketing-should-be-focused/
Chicago Style Citation:
Ramberg, Gail "Multilevel Companies – Where Your Marketing Should Be Focused" uberarticles.com. http://uberarticles.com/business/mlm/multilevel-companies-where-your-marketing-should-be-focused/
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