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Online Marketing Communication – Building Targeted Visitors Through Social Networking

By Giuseppe Orlando

The ability to build unsurpassed followings on social networks such as Twitter, and Facebook, to name a couple, can result in your online marketing communications being delivered to the masses faster than any other form of marketing online. With a largely limitless number of followers allowed on Twitter, and five thousand friends per email address on Facebook, the ability for targeted communication to the masses via marketing online has become widely available to all, regardless of budget or technical ability.

But, there is a certain etiquette to reaping the rewards from such networks which puts a greater emphasis on the need for you to set yourself apart from the social networking “robots” by offering value through your communications. This is easily done through building meaningful relationships first and getting people to like, trust and value your information and opinion. The clue here is in the title “online social networks”.

Platforms, like Facebook for example, were conceived to give people a chance to communicate and get to know people, socially, who they wouldn’t normally access. Therefore, the need to focus on listening, helping, getting to know, and marketing to people through more indirect and ‘out of the box’ methods becomes ever greater.

The term “online communities” should never be used loosely through your marketing efforts as within any community you only get out what you put in. Be sure to network with people, make useful and interesting comments on others’ posts, answer questions, and in the case of twitter Re-Tweet users useful information; as it is these social elements that will build your following and make your marketing efforts a success.

Undoubtedly, these networks are becoming the number one method for online marketing communication and driving traffic, but as marketers, we need to be sure we don’t abuse the very nature of why they were originally created. Just be sure you’re targeted with the people you add/follow, and on the flip side, careful not to fall into the socialite trap, thus wasting time. Placing relationship building at the core of your social networking efforts will mean more profits and a better marketing status in the long run.

Giuseppe Orlando, Genuine Online Marketing Entrepreneur, teaches, trains and coaches those wanting to make money online. For addtional information on Online Marketing Communication take a look at this: Online Marketing Communication

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Article Citation
MLA Style Citation:
Orlando, Giuseppe "Online Marketing Communication – Building Targeted Visitors Through Social Networking." Online Marketing Communication – Building Targeted Visitors Through Social Networking. 22 Aug. 2010. 7 Sep 2014 <>.

APA Style Citation:
Orlando, G (2010, August 22). Online Marketing Communication – Building Targeted Visitors Through Social Networking. Retrieved September 7, 2014, from

Chicago Style Citation:
Orlando, Giuseppe "Online Marketing Communication – Building Targeted Visitors Through Social Networking"

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