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The Real Truth About Marketing And Branding Yourself

By Kevin Tan

There are many entrepreneurs in network marketing that try to completely emulate their sponsor in every way possible. However, it is just not feasible with so many types of personalities plugged into this industry. Completely copying your sponsor is definitely the wrong way to approach the idea of duplication.

Let’s assume you have the best sponsor the network marketing industry has ever known. Let’s say your sponsor can generate one hundred leads a day and can close ninety of them. Let’s say your sponsor is the most charismatic person you have ever known.

Now let’s say you are extremely introvert. You have a hard time talking to people in the high energetic tone your sponsor does. Let’s say you don’t generate quite as many leads or close at the ratio he does. What do you do?

Marketers in this industry think success is completely copying their sponsor which couldn’t be further from the truth. Doing exactly what their sponsor does is an idea that has to be addressed.

I’m not saying you shouldn’t use your sponsor as a role model as to how you should act in order to be successful. This doesn’t mean you shouldn’t ask them how to generate leads or overcome objections; I’m saying you are unique and so is he.

Learning how to produce a video from your sponsor is a great example of adding your own personal touch. Your mannerisms or catch phrases in your videos are great ways to brand yourself. It helps you maintain a sense of identity while being creative.

Completely copying successful people is one thing, surrounding yourself with successful people and internalizing their tactics to your own is another. Take a moment to figure out how what you could do to make yourself stand out from what your sponsor is doing. Take his or her method and add something unique to it. This is called marketing and branding yourself.

Looking to find more on marketing and branding, visit for advice on an internet marketing strategy

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Article Citation
MLA Style Citation:
Tan, Kevin "The Real Truth About Marketing And Branding Yourself." The Real Truth About Marketing And Branding Yourself. 22 Jun. 2010. 12 Sep 2014 <>.

APA Style Citation:
Tan, K (2010, June 22). The Real Truth About Marketing And Branding Yourself. Retrieved September 12, 2014, from

Chicago Style Citation:
Tan, Kevin "The Real Truth About Marketing And Branding Yourself"

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