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Three Market America Facts You Should Know When Evaluating The Business

By Kate Lawler

In your research on Market America, you’ve probably come across many different articles. At this point, you need to make sure you can differentiate between the articles that contain the right information versus the ones that contain the wrong information. I ran into one of the ones that has the wrong information just today – and it was SO wrong, I just had to laugh!

Then I stopped and thought, what if there are other people out there, like yourself, who want to really learn about this company but think that this article was true? That would be terrible! It’s completely unfair that someone would post an article that had false information just so they could rank their site on the search engines.

I personally think it’s fair and ETHICAL to give people the truth, and to give them facts that help them decide for themselves, not lies that try to sway them away from something they might already want to do. I’m sure that’s what YOU’RE looking for, right?

Hopefully you’ve looked into the company on your own a little bit at this point. Maybe you’ve looked at the products or the website, and seen the compensation plan. Though you’re still unsure about it all, and you’re probably skeptical to a certain degree.

Keep in mind, it’s ok to be skeptical! It’s totally normal to feel that way when you’re looking at something that could change your whole life. You wouldn’t invest in anything else without doing your due diligence, so why would this be any different?

It’s not that you’re being skeptical then, it’s that you’re being wise. Excellent decision.

So then there are 3 things that you need to be aware of when you’re comparing to any other home based business. These three things are going to help you separate the facts from the falsehoods.

The first thing is that Market America is NOT multi-level marketing (MLM). That’s right, it is not MLM (not that there’s anything wrong with MLM). While Market America utilizes a networking concept to expand the business, there are no “levels” so it simply CAN’T be multi-level.

In most MLM’s, as a distributor you earn a certain percentage of commission from each “level” of distributors in your organization, and that percentage decreases as you go down each level. On the other hand, Market America has no “levels”, so you earn the same amount of commission from each distributors sales in your whole business.

The next thing you should understand is that Market America is a product broker. In other words, they find the products consumers want and sell them, and they don’t manufacture anything on their own. If the consumer doesn’t want a product, they don’t sell it, so there’s no financial loss.

They have also implemented a “Mall Without Walls” on their website, so they broker products from thousands of other name brand stores. Distributors earn commissions for selling any of these products.

Finally,’s whole business model relies on moving products to consumers, not recruiting tons of new business partners. Actually, the company sells more than 70% of it’s products to customers, not distributors. This, in turn, makes Market America’s compensation plan among the most stable, profitable, and sustainable of any company out there.

In fact, the Federal Trade Commission actually now requires that all direct sales companies, like Market America, sell at least 70% of their products to actual customers. However, most other companies do not have business models in place that requires this.

MOST of these companies do not have many customers at all, in fact. Most of them do not distinguish between a customer and a distributor, because they are one and the same. This sets a compensation plan up for failure, because if distributors are the only ones who buy the product, and then the company has to turn around and pay them a commission, there is not enough excess revenue to sustain commissions for all the distributors involved.

Market America gains 70% of its revenue from customers who do not get paid for selling products; therefore anyone who is a distributor who earns a regular commission can rest assured in knowing their income will be stable for years to come.

While these are very important facts to know about Market America, the reality is that you need the right training – especially in marketing – to make any business work for you.

Looking to find the real deal on Market America or another Network Marketing company? Then visit to find the best advice on Market America for you.

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Article Citation
MLA Style Citation:
Lawler, Kate "Three Market America Facts You Should Know When Evaluating The Business." Three Market America Facts You Should Know When Evaluating The Business. 5 Jul. 2010. 24 Jul 2014 <>.

APA Style Citation:
Lawler, K (2010, July 5). Three Market America Facts You Should Know When Evaluating The Business. Retrieved July 24, 2014, from

Chicago Style Citation:
Lawler, Kate "Three Market America Facts You Should Know When Evaluating The Business"

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