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How Search Engines, Conglomerates, And Marketers Earn Revenues With A Pay Per Click System

By Tim Wakefield

The internet is absolutely massive. It is possible to achieve almost anything that you set your mind to with it. It is so big and complex that even people that use it every day do not realize its potential.

Those people that are internet savvy will have heard of PPC and what it can do for many people who have a website. For those of you that have not heard of this let me explain what it is.

PPC broadly speaking stands for Pay per click. This term relates to a form of advertising technique that is made famous by Google Adwords among others. It is a great way for people that own websites to earn a little or a lot more extra money.

I know that you do not pay Google or any other search engine when you want to search for something and you have to use their service.

But nonetheless even though the using of the search engine is free, Companies that advertise on Google will pay for their advertisements to be seen. So every time somebody clicks on a link from Google or any other search engine the search engine makes money from it.

This is how many companies make sure that there link is clicked and it is their site that is shown when the customer is searching for a certain item. They can do this by utilizing certain keywords in their advertisement. So it pays to research certain keywords to find out which ones are more popular.

The rates are variable from ad to ad and it works by paying Google for every person that clicks on one of your ads. They are then sent to view your website and hopefully make a purchase. So by paying a little amount per click you could potentially get tons of traffic to your website.

So it would be nice if you could get your advertisement on the front pages of Google or any other major search engines. Just imagine the potential customers if you achieved this.

Enjoy more of this writer’s articles on items like first up canopy and deck canopy.

categories: PPC advertising,advertising,traffic generation,marketing,internet business,online business,business,site promotion,internet,computers,finance,income,SEO,networking

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Topics: PPC Advertising | Comments Off

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Article Citation
MLA Style Citation:
Wakefield, Tim "How Search Engines, Conglomerates, And Marketers Earn Revenues With A Pay Per Click System." How Search Engines, Conglomerates, And Marketers Earn Revenues With A Pay Per Click System. 3 Jul. 2010. uberarticles.com. 31 Oct 2014 <http://uberarticles.com/business/ppc-advertising/the-ppc-system-and-its-great-help-to-businesses-and-sponsors/>.

APA Style Citation:
Wakefield, T (2010, July 3). How Search Engines, Conglomerates, And Marketers Earn Revenues With A Pay Per Click System. Retrieved October 31, 2014, from http://uberarticles.com/business/ppc-advertising/the-ppc-system-and-its-great-help-to-businesses-and-sponsors/

Chicago Style Citation:
Wakefield, Tim "How Search Engines, Conglomerates, And Marketers Earn Revenues With A Pay Per Click System" uberarticles.com. http://uberarticles.com/business/ppc-advertising/the-ppc-system-and-its-great-help-to-businesses-and-sponsors/


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