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How To Market Jewelry

By Casper Vivianodeni

Public relations is at the core of marketing. It is one aspect in business that most companies really focus on. This is especially true when it comes to select industries like fashion and accessories. PR for jewelry is one of them.

The jewelry industry has a very sensitive market. It is a luxury good and only a select few in the society can afford it. And these people are usually choosy. They don’t just buy by the looks. The name and quality of the item is also important.

This is what public relations focuses on. The goal is to keep a good name for the company through different methods such as ads and projects. It is a way for companies to send out their message to their market and making their market remember it. This can be a challenging endeavor.

Because of this, companies exert a lot of effort in jewelry public relations. It’s really a tough competition out there. If you want to try this business these are some of the things that you can do:

1. Set goals-consider the products you are selling and analyze the kind of market that will be interested in this product. Focus on a specific one instead of targeting a general public. Are you planning to sell these jewelries to women? Or are you going to sell for both genders?

2. Establish networks-one good technique is to be affiliated with trusted brands in the industry. It also helps if you would have networks that are well respected in the society. If others see how these personalities vouch for you they would surely do the same.

3. Go online-the problem with some fine jewelry sellers is that they prefer to stick to the traditional. But for a business that’s just starting out in the industry, these new methods can be very helpful. The internet provides a convenient and inexpensive venue for you to be able to do your jewelry PR releases.

This article provides tips on how to market pr for jewellery.

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Article Citation
MLA Style Citation:
Vivianodeni, Casper "How To Market Jewelry." How To Market Jewelry. 16 Oct. 2012. 17 Jul 2014 <>.

APA Style Citation:
Vivianodeni, C (2012, October 16). How To Market Jewelry. Retrieved July 17, 2014, from

Chicago Style Citation:
Vivianodeni, Casper "How To Market Jewelry"

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