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How To Organise A Successful Media Conference.

By Roberta Y Keith

A company whose fortunes are on the rise will be exposed more to media. A media conference is an excellent platform to present any news that a company may want to pass on. It allows valuable interaction between the company and the press.

Conducting a media conference is ultimately more preferable than issuing a simple press release. Company spokespeople who are called upon to organize a media conference have to attend to every detail to ensure that the conference is well organized. The press have long memories and the next one might not be so well attended!

The secret of success for any a media conference is that it should be fast moving and to the point. The presentation should contain only relevant information. And at the end the spokesperson must be ready to answer any questions.

Take the time to prepare.

By turning up to a media conference unprepared a spokesperson will not only be letting themselves down but also the company they represent. The skill to gauge audience reaction is vital.

Things to consider.

The most effective time to hold a media conference is in the morning, allowing the press to meet their late afternoon deadlines. Ease of access is very important to the press, as well as ample warning of venue and time. Make sure that Press Kits have been carefully compiled containing all of the relative information to be imparted including the presentation text. Take into account that more reporters may turn up and there should be a press kit for them all. Try and provide as much visual impressions as is feasible.

Whatever the venue, the company spokesperson has to make sure that they know their way around it. Rehearse your presentation as many times as you need till you are totally comfortable with it. Never assume that others have done their part in setting up the conference. Check it out! Make sure that the sound system is adequate and that there is enough power for lighting for the television crews.

The conference has started!

Company spokespeople should keep the presentation down to a minimum, not lasting more than half an hour. Before the presentation gets under way, the speaker should explain the basis of the presentation as well as re-assuring their audience that a full Media Kit will be offered. Question and answer time is when a spokesperson may be put to the test, and when that is over all that remains is to thank the audience for attending.

After the conference is over.

Make a check of those who attended and those who didn’t. Take the time to contact the non-attendees and arrange that they get a Media Kit. The chances are that they will submit a report and a positive one at that. Follow the media for the next few days looking for details of the conference and how the press reported your announcements. This is when lessons may be learned for the next time.

Organizing a media conference is something that should be taken very seriously. If all the proper steps are taken, they is no reason why it shouldn’t be an outstanding success. Well Done!

Roberta Y Keith has been engaged as a business adviser in London, England for a great many years. She strongly suggests London PR for any businesses searching for a London PR Agency. You could save yourself a lot of time, money and hassle with up to 3 quotes from leading London PR Agencies through London PR.

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Article Citation
MLA Style Citation:
Keith, Roberta Y. "How To Organise A Successful Media Conference.." How To Organise A Successful Media Conference.. 25 Dec. 2011. 22 Jul 2014 <>.

APA Style Citation:
Keith, R (2011, December 25). How To Organise A Successful Media Conference.. Retrieved July 22, 2014, from

Chicago Style Citation:
Keith, Roberta Y. "How To Organise A Successful Media Conference."

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