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Improving Your Business With Communication Measurement

By Chloe Gib

For one to understand what the people linked with your business have in mind about the business and their attitude, you need to do communication measurement. This makes their opinion important in the decision making process of a company. The research aligns the opinion of the stake holders and the overall objectives of a business.

The measuring research process is done annually either by those experts employed by the company or by others outsourced. Sometimes it is done when a campaign process is due so that the management can study the effects. The research may also be done at regular intervals in the year to study how attitudes are shifting from time to time.

Communication measurements are done in two major types. First, a baseline research is done before any campaign. It checks on the current attitudes, the channels of communication and the current information that stakeholders have. It also reveals how information is accessed without straining any party.

After the campaign, another research is supposed to be done on the results of the campaign. This is known as the functionality. Here the results from the baseline test are measured against the functionality. They compare the message sent and their timings, the delivering and those that were not delivered. They find out if the stakeholders appreciate the new system.

For you to match the impact of a campaign and business outcomes, you need to first identify a quantifiable objective that can be impacted by the campaign. Then you need to remove any behavior of stakeholders that you feel should be changed for you to achieve the business goals. This step should not be ignored. The third step is to research on those involved to see the information and attitude that should change for the behavior change and the appropriate channel that should be used. Finally one can create a tactical plan for communications. You can choose the right messages and channels.

Some of the impacts to measure include the types of messages delivered and the feedback from the stakeholders. One checks on the way the message influenced their behavior. The impact on the business goals and outcomes should be quantified and finally the financial impact is evaluated by considering the clients and stakeholders retained.

Communication measurement methodologies include filling in questionnaires, having discussion groups or forming focus groups. It is done both internally and externally. It should help a business to keep in track with the goals and also help the stakeholders to be as comfortable as possible.

Angela Jeffrey & Associates offers communication measurement and public relations evaluations for your company. Get top research from the best. (

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Article Citation
MLA Style Citation:
Gib, Chloe "Improving Your Business With Communication Measurement." Improving Your Business With Communication Measurement. 4 Mar. 2012. 1 Aug 2014 <>.

APA Style Citation:
Gib, C (2012, March 4). Improving Your Business With Communication Measurement. Retrieved August 1, 2014, from

Chicago Style Citation:
Gib, Chloe "Improving Your Business With Communication Measurement"

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