The 5 worst press release mistakes of all time

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Every single day editors reject and discard press releases because they are guilty of making these five worst mistakes. Are you equally guilty or are you one of the 5% that succeed?

Nothing but a selling spiel – This is the worst offence as the very last thing I needed to see as an Editor was a sales or selling pitch masquerading as a story.

Left to the wrong people – I hate press releases that are written by public relations people as they usually have one thing in common ” they know so little about the product or service that theyre announcing that it shows. Their words are based on the briefest of meetings with the people who know and care passionately about the new launch and then suck out all that passion and replace it with a we know best attitude. This phenomenon is so much worse if youre a small company hiring a 3rd party PR company. The result is a press release that will disappoint those who commissioned it and those who read it.

Put off doing it ” Some dont realise that a press release is both one of the best forms of web marketing but also one of the most cost effective and dont do a release even though they may have a great story to tell. The most common reason for this is that they think that a press release is just for the big corporations with large PR departments.

Waste money on extras – There are too many ways to waste cash whether it’s getting a PR release written for an inflated price or submitted with additional options that deliver little .

Bend the truth – No matter how tempting it may be you must never bend the truth to make a better story for your press release. Nor should you copy or plagiarise as you will be found out find that publicity harder to handle.

I gained a unique view of press releases as I would trash95% of them when I was a magazine Editor. Now I have launched the Press Release Video Course to help you enjoy press release successand the Free Press Release Distribution Software help your distribute your release to 10 sites for zero cost!!

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Article Citation
MLA Style Citation:
Hetherington, Tony "The 5 worst press release mistakes of all time." The 5 worst press release mistakes of all time. 3 Feb. 2009. uberarticles.com. 7 Apr 2012 <http://uberarticles.com/business/site-promotion/the-5-worst-press-release-mistakes-of-all-time/>.

APA Style Citation:
Hetherington, T (2009, February 3). The 5 worst press release mistakes of all time. Retrieved April 7, 2012, from http://uberarticles.com/business/site-promotion/the-5-worst-press-release-mistakes-of-all-time/

Chicago Style Citation:
Hetherington, Tony "The 5 worst press release mistakes of all time" uberarticles.com. http://uberarticles.com/business/site-promotion/the-5-worst-press-release-mistakes-of-all-time/

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