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Guidelines On Small Business Advertisement

By John Adams

In case you own a small business you most probably deal with marketing all by yourself. Keep in mind that you should apply diverse ideas for your marketing plan if you are going to succeed. In the following list you will find a few ideas as to how to market your business without a budget.


It is good to get people to talk about your business between themselves.

Press releases will tell your clients about your company and will improve website SEO.

People visit a lot of forums and you can post about your business there. Your business should become a discussed part of a few forums to be successful.

You might find that Squidoo is a great way to promote the business and tell people about it.

You need to exploit social media sites as the incredible marketing tools they are – all your company information should be shared there.

Classified ads are a way of shouting about your business so that the millions of people who look at them each day can get a good idea of what they can expect.

Shared clientele can help you get in touch with other business owners and market through their channels.

Cross promotion is always a good idea – you just need to find another businessman in your area who is willing to team up with you.

There are some fundraisers bound to be found in your area and you can make fine use of them. You can get these events to boost your appearance in front of the general public out there. You can safely enjoy some pretty slick tax benefits too.


A blog coupled with your website will be a driving factor for your online marketing. If you have proper content then your clients will surely understand why they are supposed to choose you.

Provide your clients with business cards and other pieces of literature. You have to create a network of people who can distribute these cards and make sure you add the right information to the cards themselves.

A referral or affiliate program is a great revenue sharing model that can help you in promoting all the services you offer.

Offers and coupons might be a bit costly but they will help you promote as well.

Make sure you create a proper newsletter that can address all interesting things about your company.

When you attend networking events you will definitely have the ROI factor up and going.

You will benefit significantly from adding your company information to a business directory, but this will cost you and you should know that.

You can keep your loyal clients as loyal as ever if you design a clever loyalty program that will keep them interested.


If you want your company to be part of something much greater, you need to have a good website to back your dreams up.

When you host a contest you can attract a lot of eyes on you, and all you need to do is to use your channels to promote it properly.

You should also explore possibilities for advertising your business through newspapers – they are still being read and a lot of successful businesses start from this point.

If you believe that you can make your customers learn about your business through radio, you should give radio advertising a shot as a slightly less successful advertising technique.

You should try to get a booth at one of your local festivals or trade shows – people flock there quite often and this will do wonders for the promotion of your product.

You can plaster your car with some details about contacting your company – a passerby might as well get interested and contact you as soon as they get home.

You can always give pay per click advertising a shot because it has proven to be largely successful, and you can even get some $50-100 coupons that will let you try it out for free.

It might be costly, but you will still see a lot of benefits in sponsoring an event, an athlete, or something else.

For more information on promoting your small business, visit:

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Topics: Small Business | Comments Off

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Article Citation
MLA Style Citation:
Adams, John "Guidelines On Small Business Advertisement." Guidelines On Small Business Advertisement. 19 Apr. 2014. 20 Jul 2014 <>.

APA Style Citation:
Adams, J (2014, April 19). Guidelines On Small Business Advertisement. Retrieved July 20, 2014, from

Chicago Style Citation:
Adams, John "Guidelines On Small Business Advertisement"

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