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Some Helpful Tips Regarding Small Business Online Marketing

By Christopher Anderson

Are you interested in small business online marketing? Getting the word out about your organization through the internet is an excellent way to publicize. People are increasingly turning to the internet as a source of information and as a place to shop. Not only is it beneficial in terms of the number of people you can potentially reach, but internet marketing also costs relatively little to you.

After you buy web hosting and a domain name, you’ll then be ready to start working on your website. The content should be easy to read, original and interesting. It’s important to know your market. You should be writing for the type of customer you want to attract. Be sure you know what competitors are offering so you can clearly lay out on the website how you are giving them a better deal and how you’re offering something they can’t get somewhere else.

Readers are impatient, so keep your words concise. Put out all the information you hope to attract them with right up front, so they can view it in one sweeping glance. Additionally, the website should load quickly, or viewers will abandon your site and search elsewhere. This means you should probably steer clear from special graphics and things that may give the site a great look, but prolong the loading time.

Your website not only needs to be agreeable to potential readers, but it also should be in a high position on search engine rankings. The process of climbing these rankings is called SEO, or search engine optimization. When you get search engines to direct people to your site, you can broaden your customer pool. With SEO techniques, your business’s website will not receive as many viewers as other sites, some of which could be your competitors.

One of the most important things to do in terms of SEO is to incorporate keywords. These are set phrases that people frequently use when searching. The keyword should appear in your home page’s title, subheadings, and in the text itself. How often it should repeat in the text is also important. If it’s too prevalent, your site will lose its professional air and take on the feel of a tacky advertisement. To avoid this, keep the keyword to somewhere around four percent.

Another part of online marketing is networking with other sites. One way to do this is to submit an article to an article directory. When they accept it, there will be a link from that article to your website which viewers can click on. The more links sending people to your site, the better.

There are also some search engine-specific techniques you can try. For instance, signing up with Google Adwords helps small businesses to get favorable treatment from Google.

Online marketing for small businesses can be a great path to success. As long as you highlight in your page’s content the things your business has going for it and why your products are best, then you can maximize the number of people who find your business with web marketing.

Want more results from your local marketing campaigns? Visit us online today for a free website evaluation where we analyze your websites ranking, traffic, links, keywords competition and more. Visit us at Macro Marketing Solutions for your personalized website evaluation.

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Article Citation
MLA Style Citation:
Anderson, Christopher "Some Helpful Tips Regarding Small Business Online Marketing." Some Helpful Tips Regarding Small Business Online Marketing. 2 Jul. 2010. 9 Sep 2014 <>.

APA Style Citation:
Anderson, C (2010, July 2). Some Helpful Tips Regarding Small Business Online Marketing. Retrieved September 9, 2014, from

Chicago Style Citation:
Anderson, Christopher "Some Helpful Tips Regarding Small Business Online Marketing"

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