Hopefully, if you are thinking about starting a law firm, you have considered what marketing techniques you plan on utilizing. From there, you should also have realized that marketing yourself online is imperative to the success of any business, especially if you are starting a small law firm. If you don’t know where to start on your internet marketing, here are three tools that are the cornerstone of any online campaign.
1) Have a website.
The first weapon in your internet arsenal is the website. There really is not excuse not to have a website, especially with all the options out there in terms of cost, content, and simplicity. In other words, if you are an attorney starting a law firm, whether a Maryland criminal defense firm or a Virginia family law firm, you must have a website. It is the one place where people can always turn for information on you and your firm.
Because your website will be a reflection of you, there needs to be some good content included all over the site. You need information about yourself (your experience, motto, case history, among other things), your practice areas, testimonials, and whatever else you think is important for visitors to see. Additionally, you want to use your keywords (Maryland DUI attorney or Virginia personal injury firm) all over the place. That way the search engines will pick up what your site is all about. It’s called on-site search engine optimization, and it works.
But it isn’t enough to just have a website with information on it. You also need to tell visitors what to do when they visit your website. As the owner of a law firm, you want people who come to your website to contact you and set up a meeting to discuss their legal issues. So you should a) tell them to call you, email you, visit you at the office; and b) make it easy for them to call you, email you, visit you at the office.
2) Establish a blog.
You should also have a blog for your thoughts. Blogging is even easier than creating a website, especially because there are numerous free sites out there that let you sign up instantly and create one. All you need is an email address.
Make your blog relevant to your law practice, but it doesn’t necessarily have to be specific to your practice. For example, if you are a Virginia landlord tenant attorney, create a blog post all about the nuts and bolts of a lease agreement, or about failure to pay rent, or anything else having to do with landlord tenant law. You can create more than one blog – in fact, the more the merrier.
Blogs are an easy way to put the proverbial pen to paper and provide expertise that is easily searchable. Additionally, you can optimize your blog so that the search engines recognize your keywords (relevant to your practice) are contained in your entries. Over time, the blog will become more of an authority on its subject and will become a powerful tool in your internet marketing campaign.
3) Create articles.
The third part of an effective internet marketing campaign is to write articles for article directories. These are places where people can go and pick up your article for free, as long as they give you credit for the article. Writing articles is a great way to establish yourself as an expert in your niche.
Don’t know what to write? Just think of any topic that you have come across in your practice and write five things you have learned about it. Or write a how to on a certain aspects of your small law firm. Both of these are easy, and a good start. Eventually, you’ll figure out the general voice of your articles and they will come much easier to you.
If you are starting a law firm, the above is a three-pronged attack for your law firm internet marketing campaign. While this is the basic level of internet marketing, you also need to optimize your website(s) and blog(s) for the search engines.
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MLA Style Citation:
McLoud, Christopher "Starting A Law Firm And Internet Marketing." Starting A Law Firm And Internet Marketing. 27 Jun. 2010. uberarticles.com. 25 Dec 2014 <http://uberarticles.com/business/starting-a-law-firm-and-internet-marketing/>.
APA Style Citation:
McLoud, C (2010, June 27). Starting A Law Firm And Internet Marketing. Retrieved December 25, 2014, from http://uberarticles.com/business/starting-a-law-firm-and-internet-marketing/
Chicago Style Citation:
McLoud, Christopher "Starting A Law Firm And Internet Marketing" uberarticles.com. http://uberarticles.com/business/starting-a-law-firm-and-internet-marketing/
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