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Uncovering The Bare Essence Of Automotive Marketing

By Greg Pierce

“It was during the 1800s when Karl Benz first unveiled the horseless coach to the world. This has given birth to the automotive industry and has changed the entire transportation system. The introduction of this technology was widely accepted by the people which made the industry grow even more. People accepted it because they understood the efficiency and convenience that automobiles can give them. Because of this, many companies emerged one after the other because they see money in this opportunity. Thus, making automobiles a necessity instead of a luxury. Competition came so there arose a need for automotive marketing promotions for one company to compete against the others. Companies implemented marketing strategies to be able to keep up with the competition in the industry.

However, car sales today have decreased. That’s why advertising and promoting your products effectively is needed to increase your sales. The traditional way of advertising is through print like newspapers. Today, the automotive industry has moved online. Manufacturers use social networking sites to advertise their cars. For their target market to know about what they are offering, they find ways to catch people’s attention. For manufacturers to be able to come up with fresh concepts in marketing, they sometimes do experimentation.

When concentrating on individualized promotions, they sometimes send direct emails. What they do is personalize their notes instead of send generic ones. The content basically offers customers what they can afford. Another way to market an automotive business is by giving incentives to employees and customers. At this point, they start social networking and try to create a good reputation to the company through word of mouth.

Branding is another form of marketing technique. Branding means making the company stand out from both direct and indirect competition. In the store, they can have a mascot that creates an impression that they welcome anyone who needs their products. If you want to bring back old customers, you can also offer trade ins. Since car models become obsolete, then people would always consider buying a new one. Many customers are attracted to these kinds of promotions because it can allow them to save money plus they can own a new car.

It is important for all automotive marketers to realize that they have to stay open to new strategies that they may use to increase their sales. Besides, there are no cheap cards. Therefore, you should be able to gain the trust of the people and you can do this by building rapport. Social networking is a very popular way of doing this and every automotive seller should be willing to explore this as a sales-boosting technique.

Looking for the most effective automotive marketing services or car dealer marketing strategies? All it takes is to do a research and keep an open mind.Some things may have to be learned, such as social media networking, but things can be done and it is up to the automotive marketer’s determination to make his efforts pay off.

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Article Citation
MLA Style Citation:
Pierce, Greg "Uncovering The Bare Essence Of Automotive Marketing." Uncovering The Bare Essence Of Automotive Marketing. 9 Jul. 2010. 13 Feb 2016 <>.

APA Style Citation:
Pierce, G (2010, July 9). Uncovering The Bare Essence Of Automotive Marketing. Retrieved February 13, 2016, from

Chicago Style Citation:
Pierce, Greg "Uncovering The Bare Essence Of Automotive Marketing"

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