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Use WordPress For Your Online Drop Shipping Business

By Lee Renzone

Establishing an online business should be approached in exactly the same way as any other business – carefully and with a great deal of prior planning and preparation! As a business owner looking to seize an opportunity, you must assess what that opportunity is, establish what resources you will need, including finance, and establish what the business risk is to you and your embryonic business.

Drop Shipping as a Means to Sell Online

Drop shipping is an excellent way to get started online – you need maintain no stock and the only time you need to interface with a customer is when they are looking for products and paying you money.
You keep no stock of inventory because your supplier (the drop shipper) will despatch the order direct to the customer when you process the customer order. The customer orders the products from your website, you collect the money from the customer and then advise the drop shipper to send the customer order direct to them. You settle the cost of the order direct with the supplier – the difference is your gross profit on the deal.

By dealing in this way you do not need to find the money to buy stock inventory, which you may or may not sell, and which you have to store and which you also have to ship yourself. You save a great deal of money on your initial business investment, reduce operating costs and have no inconvenience when it comes to logistics.

WordPress as an eCommerce Platform

WordPress is the leading blogging platform and which is also freely available. While blogging has been a popular activity for both private and commercial enterprises, it is the strength and stability of the WordPress blog platform which has ensured it has been suitable for adapting to ecommerce environments.

WordPress has an extremely active community of third-party application developers. Application developers may charge for their products, but frequently they are free – which you use is something you need to carefully consider when you are putting your ecommerce website together.

Using WordPress, you will find a very stable platform to build an ecommerce website around it – there are numerous applications to help you manage product inventories, mass marketing through traditional and online mechanisms and business tools, such as inbuilt CMS systems (client management or client contact systems for capturing and storing customer and prospect information). A very popular and very important application (also known as a “plug-in”) will be your online shopping cart and again, WordPress and its application community provide a wide range of options for adding such a crucial online ecommerce tool to your website easily and effectively.

WordPress also has an innate advantage born from its blogging pedigree – a large variety of website themes which are already prepared and simply need customizing to your individual requirements. You can save an enormous amount of cost and time by using a template already designed by WordPress or the developer community – again many are free and some may charge for their use, however whichever route you take, it is convenient, fast and cheap.

Quality wordpress ecommerce plugin and free wordpress plugins can be found at

Article kindly provided by

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Article Citation
MLA Style Citation:
Renzone, Lee "Use WordPress For Your Online Drop Shipping Business." Use WordPress For Your Online Drop Shipping Business. 4 Jul. 2010. 30 Mar 2015 <>.

APA Style Citation:
Renzone, L (2010, July 4). Use WordPress For Your Online Drop Shipping Business. Retrieved March 30, 2015, from

Chicago Style Citation:
Renzone, Lee "Use WordPress For Your Online Drop Shipping Business"

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