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Email Marketing: Quick Attention Getters

By Aya Wilkinson_

Email marketing is the same as regular snail mail marketing with key differences, one it’s via email, and two, the reader has actually signed up to receive the email, unlike with most regular snail mail advertisement. Also, most importantly, it’s not wasteful and it doesn’t kill trees. Email marketing starts with a website with an attractive web design which brings searchers and readers. They are given the option to sign up for your regular email updates and from there you start with your email marketing.

All you will need is a website which a professional has created a proper web design for and plenty of options for readers to sign up to receive your emails. Once you have the emails from readers you need to start sending your updates, news, and other information you want the reader to now. However, even if they have signed up for this information it’s difficult to get them to actually open the email.

Standing out in a mailbox full of hundreds of emails trying to do the same is very difficult. You want to make sure that you take full advantage of the three seconds you have to get the reader’s attention. These three seconds are when the reader is looking through their new emails and determine which are worth opening and which will go immediately into the trash folder. The only thing they have as reference is the email address from where the email is sent, and what is in the subject line. This means that your subject line needs to be short, this is to avoid boring the reader, informative, and catchy. Avoid just putting something that is general and uninteresting. You have a couple of words to impress the reader and to convince them to open the email. Try and add as much information within the subject without making it boring.

With some emails accounts and programs, such as Outlook, you are given more options to impress. Aside from the initial subject line, the reader is given a quick insight to the actual email. This is usually the first sentence or in some cases the first couple of lines of the email. Don’t miss out on this opportunity and make sure that when you do your web design of the email that you leave space above to do a short summary of the contents of the email.

Advertisement is key when running a business. With proper web design and good search engine optimization you can collect emails of people interested in your products and services. With email marketing you can reach hundreds of people with just a simple click, and increase your customer base and website click through rate.

Her Job as the Team Leder at SEO Company Aya Wilkinson has got an exposure to a wide variety of topics, feel free to contact Aya Wilkinson to discuss her handsome knowledge about Web Design

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Article Citation
MLA Style Citation:
Wilkinson_, Aya "Email Marketing: Quick Attention Getters." Email Marketing: Quick Attention Getters. 3 Jul. 2010. 1 Aug 2014 <>.

APA Style Citation:
Wilkinson_, A (2010, July 3). Email Marketing: Quick Attention Getters. Retrieved August 1, 2014, from

Chicago Style Citation:
Wilkinson_, Aya "Email Marketing: Quick Attention Getters"

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