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Styling Your Web Site – How To Make It Look Professional

By Molly Walter

Website basics are vitally important and you should never dismiss them. Here are a few tips to jump-start your website.

Have practical, useful and informative information. You should implement the goals and objectives you’ve considered when you build your site. Include newsletters, other links, articles and promotions on your site. It’s also important that you frequently maintain your site and keep it up to date. Because visitors know that you offer current information, chances are they’ll keep coming back.

Creating an easy navigation route is also a must. Having your page links grouped together is one way to do this. This directs visitors to one area on the page, giving them fast easy access. Career opportunities, about us, etc. are examples of minor links. Can go at the bottom or top of the home page. They’re not the main features of the site even they’re important. Putting a ‘home’ link on all pages you create is important. This guides your viewer back to the main page fast rather than back clicking a hand full of times. Navigation is very important and must be done correctly, check and recheck your page links.

Your site must be fast. Avoid lots of graphics this will slow your download time or if you’re going to use them keep the size between 80k-100k. Keep in mind not all your viewers will be using the latest and greatest Internet connection. Making your site cross compatible is advisable so that viewers can access it even if they’re using a text browser.

You should also know to whom the site is being designed for. This is called your target audience. Identify their age, gender, class, and spending habits. This will create a personable, likable feeling to your site. You want to create for an individual not for the masses.

For your visitors, you can also offer contact. You can put a ‘contact us’ page and put your fax, postal, email, phone, and feedback text box for consumer to business pages. Doing this will allow you to hear from your visitors and it definitely has a lot of benefits. Make sure you answer questions, comments and concerns – don’t leave them hanging. For business to consumer, if the visitors don’t regularly visit your site, you can offer email marketing to keep them informed.

Use this information not just for your own website but for evaluating others. This information will help you keep your site strong professional and give you the knowledge to identify those that are not.

Interested in tips for living a healthy lifestyle? We’re your healthy living guide to eating well and living an active life.

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Article Citation
MLA Style Citation:
Walter, Molly "Styling Your Web Site – How To Make It Look Professional." Styling Your Web Site – How To Make It Look Professional. 7 Oct. 2010. 11 Aug 2015 <>.

APA Style Citation:
Walter, M (2010, October 7). Styling Your Web Site – How To Make It Look Professional. Retrieved August 11, 2015, from

Chicago Style Citation:
Walter, Molly "Styling Your Web Site – How To Make It Look Professional"

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