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Tips For Website Conversion Optimization

By Donald Tucker Timothy Richardson Henry Mayers Elizabeth Alle

A conversion rate demonstrates the effectiveness of your website by monitoring the number of people who take a desired action, whether that be purchasing a product, signing up for a newsletter, or joining an email list. Conversion optimization seeks to ensure that the elements of your website design work together to lead the reader toward the next step you want him to take.

If your goal is to increase conversions, you must provide informative written copy that will grab a reader’s attention up front. On site copy should be creatively written and SEO oriented to both attract readers to your site and keep them there. Once a viewer has landed on your website, a well-written article will peak his interest, encouraging him to take a look at other pages and eventually respond to your call to action.

Poor website usability will quickly result in low conversion rates. If a particular element on your website confuses visitors and leaves them wondering where to go next, then you should evaluate its contribution to the overall usability of your site. Conversion optimization can assist you in determining the best strategy for increasing the usability of your site and giving users an enjoyable experience.

Page design can either encourage greater interest or discourage further exploration as people browse your website. Choice of color, image placement, copy readability, and ease of navigation can all be improved with conversion optimization with the goal of leaving each visitor with a favorable impression not only of your website but of your company overall.

Can readers to your site immediately determine your call to action? Can they easily discern what you want them to do next or do they have to read through a lengthy article before stumbling across the action button? In order to cut down on frustration and increase conversion rates, make sure your call to action is visible and can be followed no matter where a visitor may land on your website.

A key component of conversion optimization is performing and understanding web analytics. By testing various aspects of your website, you can quickly see whether a given element of your site functions as it’s intended to. Focus on information rich key performance indicators including visits to action, visitor loyalty, and completion of tasks rather than simple statistics such as number of hits to give you an idea of overall website performance.

Conversion optimization should rank high on your list of priorities as you create a website that will effectively support your business. An effective website can make the difference between doing good business and doing great business online. By choosing to optimize each aspect of your customers’ overall online experience, you’ll increase conversion rates and create loyalty in your customers while giving them a satisfactory experience every time.

Carl Diamond knows the art of conversion optimization. His website helps companies determine the best way to increase conversion rates.

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Topics: Web Design | Comments Off

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Article Citation
MLA Style Citation:
Alle, Donald T. T. R. H. M. E. "Tips For Website Conversion Optimization." Tips For Website Conversion Optimization. 24 Jun. 2010. 6 Feb 2016 <>.

APA Style Citation:
Alle, D (2010, June 24). Tips For Website Conversion Optimization. Retrieved February 6, 2016, from

Chicago Style Citation:
Alle, Donald T. T. R. H. M. E. "Tips For Website Conversion Optimization"

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