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Developing A Following, How To Make A Powerful Impact

By Reed Slidell_

If you’re working with someone who doesn’t have a following online, it is important to think about how you will go about developing a following. You want to be successful at it. The first thing is to look at your product or service.

I recommend starting out with social media. It can sway people over to your side if you take the time out to put out quality content. The most important thing to do is to work on your personality. If you say something others are going to want to listen to you. I’m really blessed because I write lots of articles on internet marketing. I have a good load of people that read my stuff all of the time.

When I first started out, I didn’t have anyone that read my stuff. You have two sides to everything. There is my side and the other side. The other side says that everything is all just a numbers game and if you play your cards right you can really do some amazing things with social media.

This is really out of date when you have a TV station that says that they have a million viewers. A million viewers don’t really denote something. You have lots of celebrities that say they have millions of views and they may use social media, but it doesn’t really count for anything because they are lacking the interaction.

It’s not the number of followers that you have that is important; it is the number of people that interact with you that’s important. When they retweet you, it is like they are having a conversation with you because they are telling their friends all about you. They see you as putting out good information.

When I work with a new client, we’ll start by building a persona for them. We ask a few questions. What makes you compelling and interesting? What can we do? How do we need to show up to be consistent? People want to see a personal brand to connect with.

You work on a one to one basis when you work with social media. You’re attaching your character to something that has a voice. You could be a large or small company, so long as what you do has some kind of regular activity. It’s important that you plan everything your going to be doing out.

Start off by putting something out that people want to hear and to listen to. It doesn’t matter who your audience is. You don’t have to be flashy, just consistent.

Become the kind of person that people anticipate you to be. If they want you to deliver something, then do it. It’s not that hard to go about developing a following. You just have to find out what works best for you and stick to that plan.

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Article Citation
MLA Style Citation:
Slidell_, Reed "Developing A Following, How To Make A Powerful Impact." Developing A Following, How To Make A Powerful Impact. 8 Aug. 2010. 10 Jul 2015 <>.

APA Style Citation:
Slidell_, R (2010, August 8). Developing A Following, How To Make A Powerful Impact. Retrieved July 10, 2015, from

Chicago Style Citation:
Slidell_, Reed "Developing A Following, How To Make A Powerful Impact"

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