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What Makes A Business Mobile App Successful

By Raj Srivastav

The mobile surge has spawned a big apps inflow as both Apple and Google Play tout in excess of 750,000 apps apiece. Put together, the four major app stores–Google Play, Apple’s App Store, Windows Phone, and Blackberry– have  already accounted for 13.4 billion apps downloads to add up $2.2 billion in sales in Q1 2013.

For all its rich potential, the mobile apps market is still a hard bargain–unless you stand out! Mobile apps development company SDI lays down the roadmap to complement your business with a successful mobile business app.

App Motive
While the USP for entertainment and gaming apps banks a lot on the overall app appeal, in particular the graphical imagery and aesthetical brilliance, a business app centers on a specific set of business objectives. Therefore, the first thing to be looked at while developing a business mobile app is its ability to define what it brings to the table. The easiest and the most effective means to an end is an interface that drives the user strategically into exploring the app functionality and purpose.

Evolve Gradually
It’s all too easy getting carried away with a feature rich mobile app, but that’s exactly what you should refrain from at the first launch. It’s good to have ideas pouring in, but trying to cover the whole gamut in one go can pose a big challenge. Instead, pare down one or two of the most valuable propositions which your app can successfully manifest without turning complex. Gradually, it can be evolved for greater functionality and features.

Targeted Content
Any app, no matter how simple or complex, vies adoption. User adoption is paramount to success and this where content comes in the reckoning. Focused content tailored to the niche market goes a long way in enticing user engagement and helping the user reach the desired solution. Special offers, contests and deals are always great to make your mobile app sound more refreshing and engaging.

Your app may be worth its weight in gold, but it still needs to cut it on the apps store. Promotions and marketing are crucial to jostling for app store visibility. This is particularly important if the numbers of downloads make a substantial part of your business metrics.

Softwaredevelopersindia (SDI) develops mobile apps for varied global business requirements. Having developed over 400 apps defining businesses ranging from the small to the enterprise, our mobile apps developers are conversant with every aspect of creating a business mobile app to scale.

For getting your mobile app off the ground, join our mobile app development teams at or email to hear from us.

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Topics: Mobile Computing | Comments Off

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Article Citation
MLA Style Citation:
Srivastav, Raj "What Makes A Business Mobile App Successful." What Makes A Business Mobile App Successful. 24 Apr. 2013. 20 Jul 2014 <>.

APA Style Citation:
Srivastav, R (2013, April 24). What Makes A Business Mobile App Successful. Retrieved July 20, 2014, from

Chicago Style Citation:
Srivastav, Raj "What Makes A Business Mobile App Successful"

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