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Rupert Stadler Announces The Audi S1

By Robert Downey

Head of Audi, Rupert Stadler has confirmed that its engineers working on the sports version of the A1. It will be called S1 and develops 180 hp from a supercharged 1.4-liter engine. The unit will be coupled to a seven-speed DSG transmission and receiving direct injection technology and turbocharger with a turbine and a supercharger.

For now, they were away to reveal more details about this version’s performance on A1 and its possible developments. Furthermore, Audi engineers have recognized the release of A1 TFSI 211 hp 2.0-liter and fit in the engine compartment, but also implement a propeller is just a rumor. Four-wheel drive might not be available for this model, but those at Audi have avoided comment on this information.

The new Audi S1 will fight for segment of the Mini Cooper S and it will compete Alfa Romeo MiTo Quadrifoglio Verde also. According to some information, the Audi S1 will begin next year at a car showroom in Europe.

Since the occupation of the second place in global rankings of manufacturers of premium automobiles, the Heads of Audi wants to raise the bar above. Rupert Stadler, Head of Audi said that the mark will get their first lead in the premium segment sales rankings but has not announced whether it will achieve this goal well ahead of 2015. It seems that the Germans are based on the new A1 and other similar models to achieve this objective.

“Our goal is to become the number one premium brand in the world. It won’t happen in 2010. It won’t happen either in 2011. But it will definitely happen.” said Rupert Stadler.

The success of China mark is attributed to the fact that Audi executives have entered the market 20 years ago. Therefore do not feel aggrieved that Mercedes and BMW sales have exceeded this year, since the car market in China has become the largest car market in the world and U.S. market remained on the second place.

By Audi believes the success they achieved in recent years is largely due to the fact that they invested in research in 2009 and designed new models that began on marketing and customer attention. However, the decision to invest in China and new models during the crisis is not the riskiest decision that Rupert Stadler says he did. Audi director considered the riskiest decision that has taken over the past 20 years has been entered in Le Mans with a motor launch trubodiesel and R8 – Audi model important for the organization.

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Article Citation
MLA Style Citation:
Downey, Robert "Rupert Stadler Announces The Audi S1." Rupert Stadler Announces The Audi S1. 11 Jul. 2010. 4 Aug 2014 <>.

APA Style Citation:
Downey, R (2010, July 11). Rupert Stadler Announces The Audi S1. Retrieved August 4, 2014, from

Chicago Style Citation:
Downey, Robert "Rupert Stadler Announces The Audi S1"

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