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More And More People Are Buying E-Books

By Adrian Kingless

The recent surge in the popularity of both e-books and e-book readers has been heavily influenced by Amazon. The Amazon Kindle reader first appeared on the market in November of 2006 and further updates followed with the release of the Kindle 2.0 in February of 2009 and the launch of the third generation Kindle in August 2010. The large display Kindle DX was released in the summer of 2009 and also had an upgrade in August 2010.

Many industry watchers predicted that, despite Amazon’s pivotal role in the development of the e-book reader market, the launch of the versatile Apple iPad would effectively sound the death knell for the Kindle. However, after the launch of the third generation Kindle – accompanied by a reduction in the retail price – Amazon has sold out of their readers again. It looks as if demand remains high for what is now Amazon’s best selling product.

Some people have accepted e-books quite readily. Others seem to remain attached to traditional physical books. However, for the majority of people the convenience of being able to carry large quantities of reading material around with them, coupled with the ease of operation offered by e-book readers, has turned out to be an attractive proposition. Recent e-book reader price cuts, prompted or at least hastened by the launch of the iPad, have made e-book readers more attractive to many consumers.

Amazon recently advised that they are now selling more Kindle books than traditional hardback editions. As e-books use no paper or ink and have no delivery fees, they tend to sell at lower prices, which certainly helps. It can’t be too much longer until e-books begin to sell more than paperbacks.

As well as the price, the ease with which e-books can be bought is another influencing factor. Readers can download a book to their Kindle in under a minute, whatever the time of day, just as long as they can connect to the Amazon Kindle store.

One possible stumbling block for many readers was a reticence to be “tied” to any particular e-book reader. This issue has been very effectively addressed by Amazon who have released a large number of free “apps” to allow Kindle books to be read on a wide range of different devices. Currently, Kindle books can be read on the Mac, the PC, the iPhone, the iPad, the Blackberry smart phone and any device which uses the Android operating system. It’s a clever move on Amazon’s part. Not only does it address customer’s concerns about being tied to one particular brand of hardware but every new app acts as a separate retail outlet for Amazon’s massive selection of Kindle books. At the moment, around about 20% of all Kindle book sales are estimated to be aimed at non-Kindle hardware.

It looks as if e-books are here for the long haul and that they will gradually account for an ever increasing percentage of overall book sales. It also looks likely that Amazon will remain as one of the most important influences in the digital publishing arena for the foreseeable future.

Check out the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

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Article Citation
MLA Style Citation:
Kingless, Adrian "More And More People Are Buying E-Books." More And More People Are Buying E-Books. 25 Aug. 2010. 9 Sep 2017 <>.

APA Style Citation:
Kingless, A (2010, August 25). More And More People Are Buying E-Books. Retrieved September 9, 2017, from

Chicago Style Citation:
Kingless, Adrian "More And More People Are Buying E-Books"

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