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Digital Books Are The Future According To Amazon

By Amanda Kingless

Whilst there can be little doubt that the release of the Apple iPad has impacted upon sales of Amazon’s Kindle reader, the online retail giant doesn’t seem to be suffering too badly. In the wake of further price reductions and an upgrade, the 6″ version of the Kindle has sold out. New supplies will not start shipping for several weeks. The larger Kindle DX version is currently still available.

The outer dimensions of the latest Kindle have shrunk whilst maintaining the same screen size. There is a new, high contrast display with 20% faster pager turns. Battery life is extended to one month (with Wi-Fi off) and the reader is 15% lighter (just 8.7 oz.) than the previous version. The storage capacity has been doubled and there is now enough room for 3,500 Kindle books.

Customers can now choose from either white or graphite colors and the standard unit comes with both Wi-Fi and free 3G connectivity. A cheaper Wi-Fi only reader is included as an option for the first time for users who don’t anticipate the need for a 3G connection.

Starting with the UK, Amazon will be selling the Kindle direct from some of its international sites. UK customers can now order their Kindle direct from Amazon UK rather than having it shipped from the USA. A dedicated UK Kindle book store will be set up, and no doubt similar arrangements can be anticipated for France and Germany in future.

Just recently, Amazon confirmed that sales of Kindle books were outstripping hardback edition sales. Over the course of July 2010, Amazon sold 180 Kindle books for every 100 conventional hard cover editions. Amazon seems to be very confident that digital books are the future – and based upon these figures it does seem likely. The reading public does seem to have adopted e-book readers quite rapidly.

The price of e-book reader has absolutely tumbled over the course of the last few months. The latest 3G and Wi-Fi Kindle price of just $ 189 is well under the Kindle 2.0′s February 2009 launch price of $ 359. How much of this can be laid at the door of Apple’s iPad is open to debate. In all probability the hardware price was bound to fall – but the iPad may have hurried things along somewhat. There may yet be further hardware price reductions to come of course.

With lower hardware prices, and the cost of e-books themselves edging up, Amazon seems to have a significant advantage over many of its competitors who are primarily interested in hardware manufacture and sales. The huge library of available Kindle books is a major asset for Amazon which none can match at this time. With a greater emphasis being placed on profits from the sale of e-books and the importance of hardware sales diminishing somewhat, Amazon look to be well placed to remain an important player, possibly even the most important player, in the digital book market.

Read about Amazon’s Kindle reader for yourself and take a look at the wide range of Kindle accessories available to help you personalise your reader.

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Article Citation
MLA Style Citation:
Kingless, Amanda "Digital Books Are The Future According To Amazon." Digital Books Are The Future According To Amazon. 7 Aug. 2010. 26 Mar 2016 <>.

APA Style Citation:
Kingless, A (2010, August 7). Digital Books Are The Future According To Amazon. Retrieved March 26, 2016, from

Chicago Style Citation:
Kingless, Amanda "Digital Books Are The Future According To Amazon"

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