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Supplementing Nonprofit Organizations With Online Fundraising

By Patty Elwell

Nonprofit revenues in the United States have fallen in recent years. In 2008, they took in a total of $1.9 trillion. In 2009 this had dropped by billions, and in 2010 the number will be still lower. Nonprofits are shutting down in some cases due to lack of funds. Others are staying open but cutting programs and letting workers go.

This will harm the U.S. economy further. Consider the numbers: nonprofit organizations employ nearly 10% of our workforce. If many of these people are let go, our unemployment troubles will worsen. It is projected that nearly a million nonprofit jobs will have been lost by 2013.

Because of this funding scare, many nonprofits are looking for new ways to raise money. The small scale fundraisers like bake sales and tournaments just won’t make up a shortfall on that scale. Instead, many nonprofits are turning to online fundraising instead.

Online fundraising is simple and easy. It uses a system where nonprofit organizations can receive a portion of a consumer’s total purchase at sites including Apple, BestBuy, Eastbay, Expedia, and others every time they shop online.

In the past few years, millions of dollars have been raised online in this fashion. Online fundraising becomes more popular by the day, in large part because it is free to set up and run.

There is no set up fee or up front cost to online fundraising. All that is needed is some time. The nonprofit organization registers and fills out a form at an online fundraising site. Then, anyone who shops at sponsor stores has the option of having a portion of their purchase go to that nonprofit or another that is registered at the same site.

This form of fundraising also provides benefits to consumers. Often, a consumer who is shopping and donating in this way also saves money through free shipping, or via discounts not available in stores.

As you might imagine, online fundraising has greatly increased the revenue that nonprofits can make Đ and this is very important considering how donations have fallen off in recent years. Many nonprofits encourage their supporters to purchase as much as they can online to make their purchases count.

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Article Citation
MLA Style Citation:
Elwell, Patty "Supplementing Nonprofit Organizations With Online Fundraising." Supplementing Nonprofit Organizations With Online Fundraising. 22 Jun. 2010. 3 Feb 2016 <>.

APA Style Citation:
Elwell, P (2010, June 22). Supplementing Nonprofit Organizations With Online Fundraising. Retrieved February 3, 2016, from

Chicago Style Citation:
Elwell, Patty "Supplementing Nonprofit Organizations With Online Fundraising"

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