Direct Mail: A Powerful Strategy for Sending Targeted Traffic to Your Website

By Ruth Williams

When it comes to website promotion there are numerous different options. One commonly overlooked method is direct mail. Although it may not provide the cheapest option, direct mail can conveniently and effectively drive targeted traffic to your website. The fact that recipients have some physical to look at which has your business details on gives your website credibility.

With direct mail, you may control exactly how your advertisement looks and how it is presented using printed envelopes. In contrast to email shots, which appear differently depending on the users email software You can employ the services of an outside company to create your printed envelops and mail shot or you can do it yourself if your office is well equipped. A print management company can take care of the printing and mailing of your sales literature. You only have to create an ad and send the mailing list to them via email.

Your direct mail campaign should be well thought out and optimised in order for it to achieve optimum success. The key is to entice recipient’s to open your mailing when it lands on their doorstep. One of the most effective methods is to use printed envelopes which entice the recipients to open them. Just informing people of your web address will only result in a few curious people to your website. The most effective response comes when there is a specific call to action. It’s best to use a separate web page designed for your direct mail campaign. If you have a specific offer or new product that you are promoting then send them to this. By doing this you can monitor the success of the direct mail campaign.

If possible, provide a short website URL that people can easily and quickly type in. Use a font that clearly distinguishes similar letters and numbers. It’s best to wait until major search engines have indexed a website before starting an offline campaign. Rather than entering them in the address bar, some people mistakenly search for website URLs. Response rates can also be improved by personalising the information on the mailing. The very least you should include on there is the recipient’s name and address.

The added benefit of using a specific offer as an excuse to promote your site is that it allows you to set a deadline. If there is only a week to take advantage of a special offer, recipients are more likely to take action straight away rather than putting your literature to one side. Take into consideration the time it takes to get the mailing printed and posted out. People may not check their mail straight away, particularly if they have a post office box.

Direct mail campaigns have been successfully used to send targeted traffic to websites in the past, so why not give it a try for your next promotion? Start with planning the content of your mailing and consider the way it will be presented and the design of the printed envelopes. Depending upon the size of your marketing budget and the complexity of your offer, you may want to use a letter or opt for a postcard. The next stage to think about is the printing and mailing process.

Pick bespoke envelopes to improve the success of your upcoming direct mail marketing.

Article kindly provided by UberArticles.com

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Tags: direct mail, Landing page, maximum impact, printed envelopes, response rates, targeted traffic, Web, website

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