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Why is the iPhone Such a Popular Smartphone?

By Harriet Appleton

Not since the bubonic plague has anything swept across nations with the momentum of Apple, and a key component of this near global domination has been the staggering success of the iPhone – already four generations along. Released in early 2007, there are almost more reasons behind this phone’s popularity than there are Apps.

The foundations of the smartphone market were barely in place when the first iPhone was introduced. Offering a core functionality envied by other hardware manufacturers, and complemented by flexibility, style and an almost unparalleled capacity for entertainment Apple immediately created a standard for their smartphone competitors to emulate. From a single source consumers suddenly had access to a range of capabilities including music, video, mobile internet and what seemed a relentless conveyor belt of Apps, all through the iPhone’s innovative high-definition touch screen.

The specification of the current version continues to meet the geek seal of approval (high resolution display, HD video recording, 5mp camera with LED flash, GPS, OS4) but the extent to which any gadget appeals to the technology layman is possibly the real test of its success. In a society where the internet underscores many facets of both a person’s working and social lives the instant accessibility of social networking sites, email and downloading has been a crucial part of the popularity of the iPhone. Add to this the simple ability to interface with music and videos using what’s still the novelty of touch screen technology and it all seems incredibly exciting! There’s definitely tangible appreciation of technology in playing the non-more-primitive Rock, Paper, Scissors App via an HD touch-screen.

Nor can the importance of style be over-emphasised, with the appearance of a handset being as crucial to many consumers as the usability or features. After all, a person doesn’t wear shoes just to keep the street from their feet. The slim-line design of the iPhone is sleek, sexy, and a crucial accessory to many an image-conscious fashionista, despite its increasing ubiquity.

However the versatility of the iPhone is possibly its greatest asset with seemingly every possible App for every possible need. It can’t cook your tea but it can find you a restaurant nearby. It won’t make a spouse but will find you a plethora of websites for the next best thing. And if it doesn’t make you happy then you’re a somewhat tough customer to please. Nevertheless despite a few naysayers, and despite the increasing charge of the Android brigade, our love affair with the iPhone seems set to continue.

And you can telephone people with it too.

Android Developer Manchester

categories: iphone,smart phone,development,mobile,mobile apps,applications,apple,technology,gadgets

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Article Citation
MLA Style Citation:
Appleton, Harriet "Why is the iPhone Such a Popular Smartphone?." Why is the iPhone Such a Popular Smartphone?. 26 Aug. 2010. 1 Jan 2015 <>.

APA Style Citation:
Appleton, H (2010, August 26). Why is the iPhone Such a Popular Smartphone?. Retrieved January 1, 2015, from

Chicago Style Citation:
Appleton, Harriet "Why is the iPhone Such a Popular Smartphone?"

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