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Sustainable Investing – How To Invest Your Money By Doing The Obvious

By John Summerlake

I was busy baking cookies and washing up dishes when the phone rang. As I juggled dish towels, phone cord and running kids, the voice on the other end informed me that she was a client from over a year ago and instantly started updating me on the financial status of their family.

l was congratulating her and her husband for their diligence and hard work when we got to the reason for her call. They had just found out about a ‘Wonderful’ investment opportunity and they wanted my opinion of the company and the situation. Usually, I totally revolt at informing individuals what to make with THEIR cash. Firstly, I’m not a trained financial professional and always defer to such people in these types of situations. Second of all, I don’t know all the hopes, dreams and goals you hold as an individual for your money, so why should I provide you direction on what to do with YOUR cash?

However, since I had coached this family before, I listened pleasantly as she breathlessly told me of this incredible financial opportunity and how they were certainly thinking about taking the $5,000 they had strived to save for over a year and invest it with this one company. I then calmly questioned, “Okay, but have you and your husband maxed out your IRA contributions for this year?” There was a knocked up pause on the other end before she meekly said, “Um. No.” “Well, before I would spend dime one on any investment, I would make certain that I had made use of the maximum allowable contributions to all the tax advantaged accounts the federal government gives us.”

This is the point, my frugal friend. I know it isn’t sexy and bold and exciting, but the accounts that are IRAs, 401k’s and 403b’s are a fantastic and steady way to invest in your future. Before you opt for riskier investments, go with what works first! Go with the Obvious! Are you performing the obvious? Are you investing with accounts which are tax advantaged for you? If you do not even have a retirement account open, then make your first investment goal that you open one this year.

Mr. Schwab answered, “Buy index funds and ETFs. That might not seem like sufficient action for a 25-year old, but it’s the wisest thing to complete. Place most of your energy into your work and learn to communicate. I think the people who become truly successful are those who sense what others are feeling and how to make them comfortable.”

If you are looking for the best Sustainable Investing, you can read reviews from people who were able to avail of their services before you. This way, you will be able to learn from their experiences. If you are looking for the best service, go here: Sustainable Investing

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Article Citation
MLA Style Citation:
Summerlake, John "Sustainable Investing – How To Invest Your Money By Doing The Obvious." Sustainable Investing – How To Invest Your Money By Doing The Obvious. 11 Jul. 2010. 17 Feb 2016 <>.

APA Style Citation:
Summerlake, J (2010, July 11). Sustainable Investing – How To Invest Your Money By Doing The Obvious. Retrieved February 17, 2016, from

Chicago Style Citation:
Summerlake, John "Sustainable Investing – How To Invest Your Money By Doing The Obvious"

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