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Learn How To Do PPC Advertising

By Chris Harlien

Pay per click advertising can be a fantastic way to generate immediate traffic and sales. However it can also be a very fast way to go broke if you do not know what you are doing. There are many pay per click services out there now, the largest is Google AdWords and it is also the one with the most traffic. It can often be a good idea to check out the smaller search engines as the competition is less so you often pay less for clicks.

Keywords are very important when it comes to succeeding in the pay per click game. You must select keywords that are highly relevant to the product or service you are offering. The more relevant and targeted the keywords are the better your conversion rates will be and the more money you will make. You are better off having less keywords that are highly targeted than paying for untargeted terms that are not profitable.

The Google AdWords system rewards accounts that have highly relevant ads by charging them less for clicks and causing their ads to rank higher. Focus on building small ad groups that are laser targeted towards a specific keyword. This will help to improve the quality score of your account. Also make sure you are using the quality score feature in the AdWords account keywords section to make sure that your keywords are relevant.

Make sure that you are checking your AdWords account regularly because many times keywords become inactive so you need to either delete them or optimize your ads. Creating another ad group specifically for that keyword is often a great way to improve the quality of your ads. Do not pay too much money for the content network, in fact it is a good idea to place lower separate bids for the content network since the traffic is often less targeted. The content network can be an effective way to build a mailing list so you can use it for the purpose of lead generation.

If you can it is a good idea to track your ads by using the conversion tracking feature that comes with most major PPC providers. This will allow you to see the effectiveness of each keyword and often you will want to bid higher and pay more for keywords that are converting well so it is an important feature to use. You will however need to have full control of the product you are selling so using this feature as an affiliate can be difficult however sometimes the merchant may enable this feature if you contact them and ask them about it.

Jason is a webmaster and operates several websites. We recommend Affiliate Elite to help you make more money online. Click here to read our affiliate elite review.

Read my latest articles on PPC advertising and do check out my website for my other Internet and Online Businesses Articles .

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Article Citation
MLA Style Citation:
Harlien, Chris "Learn How To Do PPC Advertising." Learn How To Do PPC Advertising. 21 Aug. 2010. 12 Apr 2015 <>.

APA Style Citation:
Harlien, C (2010, August 21). Learn How To Do PPC Advertising. Retrieved April 12, 2015, from

Chicago Style Citation:
Harlien, Chris "Learn How To Do PPC Advertising"

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