Searching the long tail of digital pop music

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Growing up as a teenager, my key exposure to musical culture was a preferred TV program and the local independent vinyl record shop.

Watching a Thursday evening music show running down the most popular songs of the week was exciting. The build up to the number one fastest selling record. Once you knew the track that was number one you would then run out at the weekend and purchase that song.

Local vinyl retailers in the late 1980s were actually unique experience. If you've seen the John Cusack movie High Fidelity then you know what I am talking about. Rows and rows of sleeves all jammed together. Each record sleeve contained within a plastic cover for protection and sturdiness.

These vinyl retailers were typically owned by local entrepreneurs with a hunger for music and were not precisely professional retail experiences but they'd atmosphere and character.

These were the spaces where you purchased the song you heard on the TV or on the airwaves or you heard some paranormal tune the store staff played in store.

However it all changed. MTV and satellite television broadened our awareness of different categories of music. Clubbing took off in New York and London where DJs mixed different genres of music. And then the Internet changed everything.

Once folks shifted their concerns online they could find one genus they followed or a singer they enjoyed and explore their complete music back catalogue.

As an example you would purchase a Paul Oakenfold collection. You would then see there had been a song on the collection remixed by Paul Truck Dyke. So you might go off and explore him and all his songs. Then you would find one of his songs featured the vocals of the female vocalist from St. Etienne. Then you would see the St Etienne song was featured on a Paul Oakenfold Goa Mix and you'd be back exploring his music again.

And this is what we call surfing the long tail of electronic pop music. Preferred dance music internet sites like Beatport let you explore and search by clicking the genres, artist, remixer and record label to head down this long tail. Often it is like a maze in a garden where you never find your way out.

And don't just assume that music is the sole economy like this. Most industries have experienced this radical shift. From the motorist surfing down the long tail of insurance plans to the businessman wanting to buy bankrupt stock for sale or find factories to make his merchandise for him.

John Spiers writes for brands365. Brands365 offer bankrupt stock for sale through its online membership club.

Article kindly provided by UberArticles.com

Topics: Finance | Comments Off

Tags: dance music, electronic music, Finance, internet retailing

Article Citation
MLA Style Citation:
Spiers, John "Searching the long tail of digital pop music." Searching the long tail of digital pop music. 9 Feb. 2012. uberarticles.com. 8 Apr 2012 <http://uberarticles.com/finance/searching-the-long-tail-of-digital-pop-music/>.

APA Style Citation:
Spiers, J (2012, February 9). Searching the long tail of digital pop music. Retrieved April 8, 2012, from http://uberarticles.com/finance/searching-the-long-tail-of-digital-pop-music/

Chicago Style Citation:
Spiers, John "Searching the long tail of digital pop music" uberarticles.com. http://uberarticles.com/finance/searching-the-long-tail-of-digital-pop-music/

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