Could Fair Trade Coffee Be Just Another Marketing Technique?
By Ali Bautista | March 31, 2010
The idea of fair trade coffee and other products is a great concept. No one wants to believe that we are consuming products that other people have had to endure abuse or unfair working conditions just to bring consumables to our tables.
The Fair Trade Commission was developed for the purpose of ensuring that the purchases made through their mandate were based on fair pay and good working conditions. This has become essential for the development of many cultures.
There are some people that feel the fair trade concept is a marketing ploy that is being used to raise sales for certain companies. It is a proven fact that most people will spend more money for a product, if you appeal to their guilt. And people have stopped buying certain products if they suspect that the product was grown or produce by ill gotten gains.
People want to do the right thing. People in general want to be part of changing the world for the better. The simple and caring choice to buy fair trade products like coffee helps to change the world one bag at a time. It ensures a future for people in developing nations.
Our planet has been abused for hundreds of years, so we can take what it is that we need for our coffee, clothes and jewelry. So would it not be a perfect way to get people to buy your product if they believed that there was a commission out there that was looking out for not only the people growing the product but for the environment of where the product was being grown, as well?
There is no marketing technique. The Fair Trade Commission has been in place long before the general public ever heard of it, working hard to ensure that workers in the fields had access to water, shade, and reasonable pay. They’ve been in the trenches helping teach sustainable farming methods and creating environmentally sound farms right alongside the farmers that are paying good wages. Fair trade coffee is one of the many products you can buy today with the health of workers protected under the commission.
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Article Citation
MLA Style Citation:
Bautista, Ali "Could Fair Trade Coffee Be Just Another Marketing Technique?." Could Fair Trade Coffee Be Just Another Marketing Technique?. 31 Mar. 2010. uberarticles.com. 3 Sep 2010 <http://uberarticles.com/food-and-drink/coffee/could-fair-trade-coffee-be-just-another-marketing-technique>.
APA Style Citation:
Bautista, A (2010, March 31). Could Fair Trade Coffee Be Just Another Marketing Technique?. Retrieved September 3, 2010, from http://uberarticles.com/food-and-drink/coffee/could-fair-trade-coffee-be-just-another-marketing-technique
Chicago Style Citation:
Bautista, Ali "Could Fair Trade Coffee Be Just Another Marketing Technique?" uberarticles.com. http://uberarticles.com/food-and-drink/coffee/could-fair-trade-coffee-be-just-another-marketing-technique
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