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Policies In France That Are Not Good For French Winemakers

By Odessa Goodell

French wine has always been popular not only in France but throughout the world as well. It has always been prized for its flavor and quality – a result of the temperate climate suitable for growing grapes and the unique methods for aging wine. No doubt, whenever one thinks of wine, it is always the French variety that comes to mind.

Demand for French wine has always been high especially for wine from the Bordeaux region. Bordeaux wine is known as the largest and oldest vineyard not only France, but in the whole world as well.

In recent years however, there has been a steady decline in the markets for French wine. Whether it is because other countries have started their own wine production or some other reason, this has resulted in losses for the French wine industry.

This experience has brought together French winemakers in the search for answers that includes questioning the age old rules and regulations that may have crippled their industry.

Winemakers believe that the ban on the promotion of wine (together with all alcoholic drink) on television is too strict because unlike other alcoholic drinks, wine has properties that are beneficial to the health. It’s also a national product that deserves to be advertised. Thus, if the ban is lifted, they feel they can reach more consumers in the market that will translate to higher consumption.

Another change winemakers want is in the content of labels. They believe that labels should contain information on the types of grapes that make up the wine instead of the region the wine comes from. This is preferred in countries such as the USA, Australia, and South Africa.

Many have always and still do prefer French wine over others but the existing rules and regulations do not provide a way for winemakers to increase their hold on the wine markets.

After all has been said, French wine remains one of the largest in the world market today. Hopefully with the ease of the stringent rules and regulations of the French government, French wine will remain a force in the wine industry.

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Article Citation
MLA Style Citation:
Goodell, Odessa "Policies In France That Are Not Good For French Winemakers." Policies In France That Are Not Good For French Winemakers. 3 Jul. 2010. 5 Aug 2014 <>.

APA Style Citation:
Goodell, O (2010, July 3). Policies In France That Are Not Good For French Winemakers. Retrieved August 5, 2014, from

Chicago Style Citation:
Goodell, Odessa "Policies In France That Are Not Good For French Winemakers"

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