Benefits And Purpose Behind Online Contests | Uber Articles
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Benefits And Purpose Behind Online Contests

By Srikant Jhuremalani

From time in memorial, contests have been giving people heaps of excitement and interaction. Contests are done so a company can get feedback; through this the company can know their presence in the market. For instance, the Samsonite Company put up contests on Face book and got many winners. These winners got to meet ‘Josh’ and were also given T-shirts. They asked these winners to spread the joy about this contest, thus getting more people interested in the contest and creating buzz about the company and the contest.

Similarly, many companies’ come up with the contests and get feedback on how popular they are in market. Twitter, Facebook, Orkut, etc have many benefits and one of them is A Research tool. For example if someone wants to know the trending topic of the day they can find it on twitter.

Reinforcing and Expanding the personal Brand is another benefit of these sites. Be it social networking, blogging, bookmarking, real life interactions etc – all these ‘straws’ when added together, can go a long way to build a brand. Twitter is another such ‘straw’ in personal branding of a product.

Promotion of the brand helps people to recollect its presences in the market. It finds audiences for the brand through their comments, tweets and reviews on the blogs. Networking is another obvious benefit of Twitter, as it creates network on with bloggers, readers and many more. The good thing about this is, it gives a sense of what people are really thinking on a topic. This helps to know brands on a new level, but also helps in keeping tab on the needs and requirements of potential readers.

This helps product manufacturers shape up their marketing strategies by using mainstream consumer marketing campaigns. In this competition Gojiyo is not far behind, they came up with contests like FIFA Fever in which contestants had to use the word #WakaWaka in their tweet. Contestants tweeting very often will get FIFA merchandise and also the music cd’s of Shakira. After the huge success of Waka Waka contest, they came up with “I Hate Luv Storys” movie contest. Gojiyo is coming up with many such interesting contests for which people are eagerly waiting.

Although these may seem mere contests and challenges in reality they reap huge benefits to the company. These contests engage members into the brand. They also make it popular among peers who are not in the purview of target audiences. Thus building a good brand image and crossing the boundaries of age, hobby and fun.

The place where the virtual world meets the real world, where nothing can hold you back, GoJiyo is one such a place. Let your virtual world avatar take over at GoJiyo and leave your real self far behind.

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Article Citation
MLA Style Citation:
Jhuremalani, Srikant "Benefits And Purpose Behind Online Contests." Benefits And Purpose Behind Online Contests. 8 Aug. 2010. 4 Oct 2014 <>.

APA Style Citation:
Jhuremalani, S (2010, August 8). Benefits And Purpose Behind Online Contests. Retrieved October 4, 2014, from

Chicago Style Citation:
Jhuremalani, Srikant "Benefits And Purpose Behind Online Contests"

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