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Latest Pet Adoption Facility Is Making It Beyond Hopes

By Maria Rivera

A city-owned pet adoption facility within a PetSmart in southwest Fort Worth — considered to be the very first of its sort in the land — is preserving the city money, generating business and, more important, hooking up countless homeless dogs and cats with new families. Since the Fort Worth Adoption Center opened April 25 down South Hulen Street, no adoptable pet has been put to sleep within the city, said Brandon Bennett, director of the Code Compliance Department. Every year, about 4,500 adoptable animals finish up in the city pound. Until recently, about 2,500 were put down when their time ran out inside the animal shelter, which can house 400 strays, he mentioned. More than 200 pets have been adopted ever since the center opened, a 100 percent improvement from last year, Bennett said. Demand has been so huge that pets from various other cities’ shelters are moved in, he said.

Just like in real estate, it’s all about location and staging — as well as being available 7 days a week. “Pet enthusiasts are in the animal store,” Bennett said at the same time petting a passel of dogs inside the center’s play area. “The city shelter is in a distant location, and it is not an inviting atmosphere.

Just as in real estate, it’s all about placement and staging — as well as being available seven days a week. “Pet lovers are at the pet store,” Bennett mentioned while petting a passel of dogs inside the center’s play area. “The city shelter is in a distant area, and it is not an inviting atmosphere. Here, individuals have clean, pleasant areas where they can have interaction with the pets.” Launching a similar stand-alone center in this type of suitable location would have cost $2 million to $4 million and would not have drawn large walk-in traffic coming from an adjoining pet store, Bennett said. “This is so effective, we’re currently talking about starting another center in north Fort Worth. We’re getting phone calls about this every day from around the country. Everyone wins, and we haven’t spent one general-fund dollar,” he said. PetSmart and PetSmart Charities are just as happy with the relationship.

The shop provided the 1,800-square-foot space, and the nonprofit group contributed $150,000 to build the in-house kennel with “visiting rooms,” grooming areas and cages for about ten pet dogs and ten pet cats. “We realized it would be great, but it’s been even better than we believed. We couldn’t be more pleased,” shop manager Kristal Tackett mentioned.

“There are lots of people out there who would like to save a shelter pet, and perhaps they are discouraged,” Noetzel said. “It can be very overwhelming and emotional to travel right into a shelter setting. This type of collaboration makes it simpler to visit and not be overwhelmed or sad. It is a great way to boost adoptions. “It is a great halo effect for the business, but that’s not necessarily why we did it — it’s for the animals,” she mentioned. The unsung persona of the pet adoption center is Bill Boecker, who together with his spouse, Toni, came up with the idea for the relationship and worked for months to make it happen, Bennett said. Boecker, an executive to the Bass family’s real estate interests, also co-founded Fort Worth Pet Adoption Partners, which finances the center.

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Article Citation
MLA Style Citation:
Rivera, Maria "Latest Pet Adoption Facility Is Making It Beyond Hopes." Latest Pet Adoption Facility Is Making It Beyond Hopes. 4 Jul. 2010. 14 Sep 2014 <>.

APA Style Citation:
Rivera, M (2010, July 4). Latest Pet Adoption Facility Is Making It Beyond Hopes. Retrieved September 14, 2014, from

Chicago Style Citation:
Rivera, Maria "Latest Pet Adoption Facility Is Making It Beyond Hopes"

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