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How To Make Money – Spend Less On Marketing

By Brian Lett

Is it your goal to figure out how to make money on the Internet this year? To do this, you are going to have to let people know that your business exists through marketing. I understand that marketing costs money. Money which you may not have to spend. This is why I have written this article. I am going to show you how to stretch your advertising dollars.

1. Bargaining

Think of that person who you know who always manages to fast talk their way into a great deal. While you paid full price, they were able to negotiate a discount which you only wished you had gotten. Do you know what they did to get that discount? They simply asked for the discount. They made their purchase of the product contingent upon them receiving the price that they were willing to pay. Their demeanor made it clear to the salesperson that if they did not get the price that they were willing to pay there, they would go and get it from a competitor.

When it comes to marketing your business, there is always room for negotiation. Your job is to get the best possible price from the advertiser. If you do not get your price, you are willing to walk away. Just think about the price which a webmaster charges for a 125×125 banner on a high traffic website within your niche. I see these websites with vacant spaces all of the time. How much money does a webmaster make from a vacant banner space? You guess it, $0. Therefore, if they are asking for $50 per month, and you offer $25 per month for three months, they will most likely realize that a bird in the hand is better than two in the bush. You are giving them $75, and eliminating the risk that they receive absolutely nothing for that space.

Remember, how to make money is a blood relative of how to save money. They both have the same last name, and increase your profit margin.

2. Cutting Ads

Everyone is under the impression that bigger ads do better than smaller one’s. After all, if your ad is bigger, it will attract more attention, and more people will see it, right? Wrong. This notion has been proven to be false. Rather, when it comes to advertising, less is often more.

3. Exploitation

Do you know the difference between advertising and publicity? The difference comes down to who is doing the talking. Selling on your own is called advertising. However, when someone else is selling you, it is publicity. If said publicity generates credibility and interest, then you do not want to miss out on this.

Come up with ways to get your business into the spotlight. Is something new coming up regarding your company? If so, write a press release. Write some “how to” articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Also, there is nothing harmful in promoting the product of a non-competitor in return for them promoting your product. Just think of the market they have access to which you do not. This is a mutually beneficial situation which will show both of you how to make money beyond your specific markets.

4. Improvement

Is your business offering something which is simply too good to refuse? If not, you have to get a better offer. I am not saying that you should give your products or services away for free. However, you should make your products or services more appealing. You can do this by simply showing the reader exactly what your product or service will do for them, and why they cannot live without it. Conversely, you can add a free bonus which really costs you nothing, but is perceived as highly valuable by the buyer.

Motivate buyers with expiring offers. If you leave your offer open, procrastination will ensue. For instance, I went looking at computers back in August of 2009, just to price shop. However, while I was price shopping, I saw that there was a “Back To School” sale on the computer which I am currently typing on which ended that day. I ended up saving $200 on that August day.

Just remember that when doing the things necessary so that you can determine how to make money, advertising does not have to empty your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you are on your way to sending your profit margins sky-high.

Do you need to figure out How To Make Money? Learn how to make money by allocated less of your profits to promoting your business.. The lower your expenses, the greater your profit. Also come and check us out at SOSComplete.com

categories: how to make money,make money online,cash,home,online,wealth,money,business,work,jobs,careers,finance,e-commerce,entrepreneurs

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Article Citation
MLA Style Citation:
Lett, Brian "How To Make Money – Spend Less On Marketing." How To Make Money – Spend Less On Marketing. 19 Mar. 2010. uberarticles.com. 21 Mar 2015 <http://uberarticles.com/home-and-family/how-to-make-money-spend-less-on-marketing/>.

APA Style Citation:
Lett, B (2010, March 19). How To Make Money – Spend Less On Marketing. Retrieved March 21, 2015, from http://uberarticles.com/home-and-family/how-to-make-money-spend-less-on-marketing/

Chicago Style Citation:
Lett, Brian "How To Make Money – Spend Less On Marketing" uberarticles.com. http://uberarticles.com/home-and-family/how-to-make-money-spend-less-on-marketing/


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