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Good Business Is Good Relationships

By Brian Gosur

Since the start of time sales folk have invariably been looked down on. You know, the used auto sales representative type. They would chase you round the lot, promising you everything, and coming through with nothing. Folks always felt that if you bought your new auto from any person, other then a new automobile showroom floor sales person, you were getting ripped off.

Direct sales have changed. Or I should say are gently changing over a period of time. Really this has been about for a couple of years, though not to a lot of folks use it. It’s called attraction marketing.

Folk buy from individuals that they believe in. They do not buy from corporations. I know we get extremely cold in the way we try and do business today. We talk with PCs, send emails, but there’s no human face attached to the individual on the other end of the telephone or PC. That’s what still makes direct sales what it’s usually been. Direct head to head and eye to eye contact.

Now I am not diminishing internet marketing. I am an internet marketer. My marketing system is a lead generation, and residual income producer for me. If you don’t have an internet presence, you will soon be left behind. But we still have to get on the phone and talk to people. That’s where the sale is closed. The human element still has to exist and be there for that closing to take place.

A person moved into the new house that he and his spouse had just acquired. They were extremely excited. All the grasslands and landscaping of all of the houses in the neighborhood, were attractive. He got right to work on his. After months of fertilizing and and watering, his grass still had weeds and looked frightful. He ultimately got the nerve up to ask his neighbor for some pointers on how he could get his grass to appear like his. The person was more than pleased to help with all his landscaping wishes.

Shortly the man’s new yard started to take on a new look. Everything was looking superb. He ultimately asked his new neighbor how he knew so much about landscaping. He answered, I own my private landscaping business. He employed the neighbor on the spot for all his landscaping wants.

This story explains what attraction promoting is. You lead by giving out value not by pitching some company or product. The moment you do that, folk will understand you as a leader and somebody who can say what they’re doing. You are separating yourself from the thousands of peddlers out their who are selling a company and chasing folks around shoving their product down their throats. The most significant thing you do, is you are building relations. Remember, folks buy from folks, not firms.

Once the person in our story discovered that his neighbor knew something about landscaping, and he had created a relationship with him, he was prepared to buy what ever he was selling.

Good business is good relations.

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Article Citation
MLA Style Citation:
Gosur, Brian "Good Business Is Good Relationships." Good Business Is Good Relationships. 21 Jun. 2010. 6 Sep 2014 <>.

APA Style Citation:
Gosur, B (2010, June 21). Good Business Is Good Relationships. Retrieved September 6, 2014, from

Chicago Style Citation:
Gosur, Brian "Good Business Is Good Relationships"

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