Industrial Design – An Important Element Of Business

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Industrial design seeks to combine both art and science for improving a product in a way that there is an addition to its commercial value through enhanced appearance and functionality. It can be applied prior to the launch of a new commodity or for improvement of a current product.

The goal of industrial design is building a favourable impression of the product. It means the customers should see the products as something desirable and worth spending their money on. This value enhancement is attained by adding new features to the product so that it becomes more functional, and by improving its looks so that it ends up being more visually appealing to consumers.

The first step in the direction of coming up with more attractive products is to undertake a detailed market survey on the purchasing habits of consumers. This step is succeeded by sketching, model making, sampling and comprehensive testing before launch of the item in the market. These days, the designers are increasingly using techniques like 3D software and CAD applications for performing these jobs.

Industrial designing essentially concentrates on the overall texture and shape of a product. Designers see how durable, multifunctional, ergonomic and easy to use a certain product can be made, besides improving its aesthetic aspects like sound and colour, such as the melodies in a mobile phone. In addition, it is also possible for the designer to decrease the costs of production by making more cost effective designs.

Industrial design has a much larger scope than the aspects already mentioned, as it even extends to things like analysis of the market for the product, packaging and the consumers’ expected response to the product designs. That is why industrial designers go through years of special training prior to working on a real project.

Some of the well known industrial designers are Raymond Loewy, designer of the Coca-Cola bottle, Jonathan Ive, credited with designing the iMac and Brooks Stevens, the extremely popular designer of the Harley-Davidson motorcycle.

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MLA Style Citation:
Bernabe, Willy "Industrial Design – An Important Element Of Business." Industrial Design – An Important Element Of Business. 29 Dec. 2009. uberarticles.com. 7 Feb 2012 <http://uberarticles.com/legal/basics-of-industrial-design/>.

APA Style Citation:
Bernabe, W (2009, December 29). Industrial Design – An Important Element Of Business. Retrieved February 7, 2012, from http://uberarticles.com/legal/basics-of-industrial-design/

Chicago Style Citation:
Bernabe, Willy "Industrial Design – An Important Element Of Business" uberarticles.com. http://uberarticles.com/legal/basics-of-industrial-design/

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