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Why Must We Have Cheap Insurance Adverts Rammed Down Our Throats Everywhere We Go?

By Timothy Simons Grimshaw

Driving up the M6 a couple of weeks ago I couldn’t help but notice the amount of lorries on the road, not just the little ones but the huge ones too. Here’s a lorry carrying building supplies, here’s another with a oil container on the back, another one with nothing on at all and of course the supermarket one offering cheap insurance deals. I don’t think he had particularly cheap insurance deals on the rear of his truck but he did appear to be advertising their availability above everything else that his employer had to offer.

At least this sort of advertising is completely restricted to when we see the outside trucks and lorries at this time. I wonder what it will be like in future? Will we see cheap truck insurance advertised on the side of aeroplanes, will our commuter trains be liveried with the logos of insurance brokers offering cheap insurance?

What is this obsession with cheap insurance anyway? Everywhere you appear they are offering us cheap insurance aren’t they? On TV, on the tube, on our petrol pumps, even when we’re having a pee at the service station there is the advert staring us in the face. “Aim higher for cheap truck insurance!”

Is it me or does it seem that simply insurance is sold with such intensity? You don’t very often see adverts for chocolate biscuits or the latest sofa sale at DFS in motorway service station toilets do you? Is the little puppy with the toilet paper staring out at us from the rear of a (cheaply insured) truck? No, I’m pretty sure he’s not.

Perhaps it is the very fact that these advertisements for insurance are focused towards us when we feel at our most vulnerable that makes the people in insurance advertising consider that they will work. The poor guy in his little car, overshadowed by a huge great beast of a lorry and its insurance ads might be more receptive to a cheap deal.

Next time you are out and about on the motorway, have a look and see how many cheap insurance deals you are being offered. There will be adverts on the sides of trucks, in fields, in toilets, on petrol pumps, bins and magazines. There will be adverts for cheap insurance on the radio and on the TV screens in the service stations. There might even be a low cost truck insurance sales person sitting with you now as you sip your well earned cuppa in the Watford Gap services. Cheap insurance is all around, let’s hope for the sake of our kids that the idea doesn’t catch on!

If you are in fact looking for some kind of insurance right now, then you could do a lot worse than to get an experienced broker on your side like the guys at Coversure. Whether you’re looking for truck insurance or caravan insurance Coversure have great relationships with many different insurance providers and can secure you a great deal.

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Article Citation
MLA Style Citation:
Grimshaw, Timothy S. "Why Must We Have Cheap Insurance Adverts Rammed Down Our Throats Everywhere We Go?." Why Must We Have Cheap Insurance Adverts Rammed Down Our Throats Everywhere We Go?. 24 Jul. 2010. 26 Nov 2014 <>.

APA Style Citation:
Grimshaw, T (2010, July 24). Why Must We Have Cheap Insurance Adverts Rammed Down Our Throats Everywhere We Go?. Retrieved November 26, 2014, from

Chicago Style Citation:
Grimshaw, Timothy S. "Why Must We Have Cheap Insurance Adverts Rammed Down Our Throats Everywhere We Go?"

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