A New Product Launch That’s Always Available, Not On Your Life

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Been working in sales for a decade or more, I have and that’s why I highly recommend a new product launch as opposed to products that are always available.

Drop by a bookstore anywhere for a fantastic book called ‘Yes’ by Robert Cialdini. He’s the psychology of persuasion guy. Anyways, in his recent book he tells about a lady that tries to break in front of a couple lines of guys standing in front of a couple of photocopiers.

Sure there was some resistance. 50% of the guys said come on get in front just because she tried to get in front. 90% of the guys in a second line however, let her in when she gave them her reason for being let in the line, mainly that she had copies to do.

Believe it or not, people will 9 times out of 10 buy things because of the sellers reasons, especially in the absence of having good enough reasons of their own.

A little crazy to say, to say the very least.

Anyways, take a moment and notice that there are no reasons to buy anything other than a necessity to life, maybe just food, water and gasoline for the car when products and are in unlimited abundance.

Consider, a new product launch on the other hand. Not currently available develops anticipation, while once launched and limited quantity creates reasons to buy now before the product runs out and is no longer available ever again.

Most mid-tiered buying decisions are heavily influenced by those we know, like and trust well in advance of any new product launch. Sales numbers explode with time sensitive promotions.

Customer testimonials and even a good dash of social proof also helps conversions.

This New Product Launch information is a value beyond compare. While you’re at the website, don’t forget to pick up a copy of the 7 Day Product Launch Formula free report.

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Article Citation
MLA Style Citation:
Canyon, Rob "A New Product Launch That’s Always Available, Not On Your Life." A New Product Launch That’s Always Available, Not On Your Life. 14 Nov. 2010. uberarticles.com. 11 Apr 2012 <http://uberarticles.com/miscellaneous/a-new-product-launch-thats-always-available-not-on-your-life/>.

APA Style Citation:
Canyon, R (2010, November 14). A New Product Launch That’s Always Available, Not On Your Life. Retrieved April 11, 2012, from http://uberarticles.com/miscellaneous/a-new-product-launch-thats-always-available-not-on-your-life/

Chicago Style Citation:
Canyon, Rob "A New Product Launch That’s Always Available, Not On Your Life" uberarticles.com. http://uberarticles.com/miscellaneous/a-new-product-launch-thats-always-available-not-on-your-life/

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