In New Unique Branding Concept Hemingway Co-Brands Hemingway Mariel & Ernest Hemingway

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The hot internet buzz words today are Twiiter, micro-blogging, social media, Google and branding. Taking advantage of these trends businesses and celebrities alike are utilizing these powerful marketing options in greater frequency. In the forefront of internet marking boom is actress/holistic author Mariel Hemingway, the maternal granddaughter of author Ernest Hemingway. By using facebook, Google and Twitter Mariel is building her brand via these powerful indexing tools. Mariels savvy use of the net saturation of SEO (Search Engine Optimization) has catapulted her brand into the minds of web surfers worldwide. Her bold use of a first-ever-branding-twist of famous author grandfather co-branding his now famous author granddaughter.

After the release of Mariel’s latest holistic cookbook, Mariel’s Kitchen: Simple Ingredients for a Delicious and Satisfying Life (in May 2009 HarperONE), she also launched a specialty store Mariel Hemingway’s Healthy Gifts & Collectibles to compliment her books. Her stores product range includes shopper favorites with photographs (and many with her now-famous cartoon imagery).

Her beautiful specialty items include 100% organic cotton tees, grocery bags, fridge magnets, aprons, kitchen and travel mugs. Her items also feature a famous quote regarding health, animals, love, life, nature, and similar topics by JFK, Plato, Emerson, Voltaire, Einstein, Jefferson, Buddha, Socrates and other famous authors, philosophers, politicians etc.

Again Mariel has broken new marketing ground by including famous quotes on health, life etc. by her own grandfather Ernest Hemingway. Although she was hesitant in the beginning to pair her grandfathers often-cerbic-humorous literary quotes with her products Mariel soon changed her mind. Discovering that a number of his quotes regarding life, compassion, health, and similar subjects that do fit into her branding she has been creating more items for her store.

The Internet has opened branding opportunities for savvy entrepreneurs and they are taking advantage of this trending opportunity. For the first time in history a descendant of a famous author and her also famous author grandfather have co-branded each other. It has brought branding to a whole new level; and one that is bound to be popular, not just among Mariel Hemingway fans but also collectors of Ernest Hemingway memorabilia.

Lee Hiller is an expert writer and designer she can be contacted via her Twitter ID thehillers

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MLA Style Citation:
Hiller, Lee "In New Unique Branding Concept Hemingway Co-Brands Hemingway Mariel & Ernest Hemingway." In New Unique Branding Concept Hemingway Co-Brands Hemingway Mariel & Ernest Hemingway. 28 Jan. 2010. uberarticles.com. 26 May 2012 <http://uberarticles.com/miscellaneous/in-new-unique-branding-concept-hemingway-co-brands-hemingway-mariel-ernest-hemingway/>.

APA Style Citation:
Hiller, L (2010, January 28). In New Unique Branding Concept Hemingway Co-Brands Hemingway Mariel & Ernest Hemingway. Retrieved May 26, 2012, from http://uberarticles.com/miscellaneous/in-new-unique-branding-concept-hemingway-co-brands-hemingway-mariel-ernest-hemingway/

Chicago Style Citation:
Hiller, Lee "In New Unique Branding Concept Hemingway Co-Brands Hemingway Mariel & Ernest Hemingway" uberarticles.com. http://uberarticles.com/miscellaneous/in-new-unique-branding-concept-hemingway-co-brands-hemingway-mariel-ernest-hemingway/

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