Life Insurance Recruiting Ads, Ban them or Burn Them

By donald yerke | February 28, 2010

Did you ever drive your car in heavy traffic blindfolded? 1,500,000 agents are doing it daily, mainly the 700,000 newer ones. The insurance career companies hire the masses of_____. The agents keep crashing into roadblocks, speed bumps, and guardrails. Many fatal to eliminating their careers. Would they have entered this business if they knew before contracting that their would be little guidance on their journey?

It is not that life insurance selling is hard dirty tough labor. The problem is you think you are entering a career, not a temporary job..For those that can overcome the slim chances, Life insurance selling can become a sweet career. But will you get the CORRECT TRAINING, CORRECT LEADS, and have the necessary self imposed true guts? You must accept many rejections, and still walk away with sales. I’m betting with the statics, that 94 out of 100 newly recruited agents will not see their 4th insurance anniversary.

Your own career agency is setting you up for a collapse and failure. Does this sound like quite a shocker? This was calculated while before you were hired, and turns out to be very profitable for the insurance company.

Don’t call me the proclaimed messenger of darkness

For over 25 years, I have done my homework and very intense evaluations to make sure my statements are verifiable. Your sales agency manger in your career insurance agency who recruited you, just is to blame. He, if questioned, will fault you for your lack of progress.

Whose fault is it really? The agent should not have applied for the position, and the recruiter should not have hired him. Due to urgency to recruit, the selection process eliminates too few agents. Nearly half of new recruits are “order takers”, they can complete a sales application form. However this is much different than direct selling at a client’s office or home . Good thing I’m no longer an insurance agent. Career agencies would like to gag me. Let out that your failure was actually planned before you were hired is a bold statement to make. However examining the insurance company?s profit margins will prove me right,

What really disturbs me? Almost all the career life insurance agencies use a similar plan. No matter which of large firms you start with, or even switch to the methods used are close to identical. How can any agent succeed with the statistics stacked so high against him, and the agency unwilling to take blame or make changes beneficial to agents?

The sales manager has not been properly trained in the art of determining beforehand if he is hiring a true salesperson. Career agencies hire new agents two ways. The first is an attractive ad in the local Sunday newspaper promising lots of income and plenty of benefits. The other is a recruiter hired by the career agency to attend job fairs and similar events to talk to college seniors. Chances are the college recruiter may have never sold a single insurance policy. When the career agency runs the newspaper classified ad, the sales manager is the guilty one.

Author, Don Yerke, has over 150 published articles to read. http://www.agentsinsurancemarketing.com is where you can read articles like Life Insurance, A Tough Career. His favorite subjects are insurance agent struggles, recruiting of agents, sales messages that maximize leads, closing more sales, and exposing insurance companies

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