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Marketing Online Start With The Basics By WaDell Jones

By Wadell Jones

Any marketing online initiative requires the same questions answered as do traditional marketing efforts. The basic questions of who, what, and why, and they must be answered to formulate an appropriate marketing strategy. While SEO is extremely important and website usability is critical, for any site the plan for branding your company or site begins with the four basic questions.

Your Audience

This question is of course important you need to know what broad consumer groups you are targeting. The internet is an ideal means to target groups interested in your product or information if you first identify them. Once that basic question is answered, you can proceed onward to answering the rest of the questions that will help you formulate your basic strategies.

What The Website Visitor is Looking for

When a visitor comes to a marketing site, they are there for a reason. Before any plans can be made, the business person must determine what the website visitor hopes to find at their site. This will help in the building process the website organization and even the content creation portion. The plan of a marketer online is to give the site visitor what they hope to find.

What You Plan For Them To Take Away

While giving a visitor what they were searching for in the way of information is important, many marketers also want them to have something more. A website owner who features articles on how to tell quality diamonds from copies, might also plan to have the visitor informed of how to find quality diamonds on their website. The visitor will gain what they wanted, information and the marketer has provided them with valuable information on how to find that product easily without leaving the site.

Give the Site Visitor a Reason to Return

The returning website visitor is a desirable asset for any site. Why would they return is the question asked in the planning stage. The answer provides a path to achieving greater satisfaction by offering reasons to come back, and the chance at another sale. They may return if you have an amazing wealth of articles on the product or service they were searching for. They may return if you have a newsletter which points out specials or gives hints and tips. These are all part of the marketing strategy.

In the planning stages you answer who your audience is, what they look for, what you plan for them to receive and why would they return. Those are relatively simple questions which some marketers ignore to their detriment. When those questions are answered, your online marketing initiative is ready to begin.

Marketing online is a great way to build a business here are some great tips you can find at http://www.mlmtime.info. Learn more today.

Article kindly provided by UberArticles.com

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Article Citation
MLA Style Citation:
Jones, Wadell "Marketing Online Start With The Basics By WaDell Jones." Marketing Online Start With The Basics By WaDell Jones. 16 Aug. 2010. uberarticles.com. 17 Sep 2014 <http://uberarticles.com/miscellaneous/marketing-online-start-with-the-basics-by-wadell-jones/>.

APA Style Citation:
Jones, W (2010, August 16). Marketing Online Start With The Basics By WaDell Jones. Retrieved September 17, 2014, from http://uberarticles.com/miscellaneous/marketing-online-start-with-the-basics-by-wadell-jones/

Chicago Style Citation:
Jones, Wadell "Marketing Online Start With The Basics By WaDell Jones" uberarticles.com. http://uberarticles.com/miscellaneous/marketing-online-start-with-the-basics-by-wadell-jones/


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