Maximizing AdSense Relevancy

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Google’s AdSense is a great tool for publishers to use to gain the chance of making extra money for their online efforts. Sadly, this particular program doesn’t always function exactly as it’s intended. If ads appear with a focus that’s so far off a site’s mark, fixing the issue can be vital for income potential.

The AdSense concept centers on providing publishers with ads that match their site’s theme or that of individual posts, pages or articles. Making sure this really happens can directly tie in to a publisher’s ability to make money. Should readers on a site about bedroom furniture see ads for monster trucks, the conversion rate won’t likely be very high. Although AdSense is great in theory, the concept doesn’t always pay off with results as far as relevancy is concerned.

Google has been working hard to correct this issue, but there are things publishers can do on their own to increase their chances of getting ads that match content. Most of the measures are quite easy to employ. Since they can result in better revenue, they’re worth considering if mismatched ads keep appearing.

Section targeting is one of the first steps that should be considered. This prospect involves nothing more than putting special code around a site’s most important parts. This helps make sure that AdSense’s bots read these parts before seeking out relevant ads. Targeting can also extend to programming that tells AdSense what copy not to scan. What to include here might involve such things as headers, footers and even lists and copy that just are not relevant to a site’s overall focus.

AdSense also seems to read a page’s meta tags. With this in mind, it’s a good idea to make sure they reflect the important keywords. Meta tags can be found within a page’s source code. If the tags don’t reflect a site’s theme or a post’s, change them to include the right keywords. Bloggers will find this prospect is simple using “title tags” coding or other management tools for the program they use.

Meta tags in and of themselves can be important for AdSense, but not necessarily as important as a site or page’s overall keyword content. Make sure keyword focus for articles and posts is very clear. This can help AdSense’s bots decipher them correctly. Choosing the right words and using them in posts and articles simply makes it much more feasible for AdSense to “get” a page or site. Using brand names and the like in posts can help, too.

Don’t forget to include keywords in post or article titles. This might be one of the most important spots to make sure keywords are clear. This can also help with search engine ranking, too, so it’s a good practice to get in the habit of doing any way.

Pictures, too, can play a role. If they are used on a site, be sure to name them with a relevant keyword. The extent to which pictures play a role is unclear, but it doesn’t hurt to hedge one’s bets.

AdSense is a great concept, but it sometimes falls down on the job. Publishers can help themselves greatly by taking the time to make it easier for the program’s bots to select ads. Since this can also increase revenue potential, it’s just a good thing to do. If, for some reason, every measure has been taken and ads keep popping up wrong, contacting AdSense can go a long way. The folks behind the effort can and do help correct relevancy programs.

About the author: Jeff Alderson develops search engine marketing software. He is an expert on boosting traffic and sales. Jeff suggests using Ad Word Analyzer to choose adsense keywords for your website.

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Article Citation
MLA Style Citation:
Alderson, Jeff "Maximizing AdSense Relevancy." Maximizing AdSense Relevancy. 2 Feb. 2010. . 8 Feb 2012 </miscellaneous/maximizing-adsense-relevancy/>.

APA Style Citation:
Alderson, J (2010, February 2). Maximizing AdSense Relevancy. Retrieved February 8, 2012, from /miscellaneous/maximizing-adsense-relevancy/

Chicago Style Citation:
Alderson, Jeff "Maximizing AdSense Relevancy" . /miscellaneous/maximizing-adsense-relevancy/

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