Why I Love Viral List Building

By Kurt Schmitt

For beginning list building, I often recommend viral list builders, and I still use them successfully myself. Some marketers, even ones who are good at viral list building, don’t like viral list builders. Not all these tools are created equal, however, and I suspect that some who don’t like them, simply don’t put them to good use.

What’s a viral list builder? It’s simply a way to leverage your list building efforts. Basically, it uses existing subscribers and visitors to get more subscribers and more visitors. These are true set and forget advertising techniques, and they’re often zero cost.

If you want to make every visitor count, these tools can help you acheive that at no cost. Some viral list builders work on page, some work as popups, and some replace a page entirely, such as a thank you page. Before I continue, I want to be sure that you understand that zero cost is referring to money only.

There are other costs associated with using some viral tools, such as time, a certain level of control, and the fact that you’re often building someone else’s list or traffic as well as your own. The trade offs can be worth it, however, if you use these tools correctly.

I happen to like List Inferno, so I’ll use that one as an example. They have an easy three step sign up process, and this tool doesn’t have to be a pop up, although it can be. Some people don’t like pop ups, or they may conflict with the terms of service of some ad and affilate programs. Also, unlike some other list builers, List Inferno offers the ability to promote ezines on topics other than Internet Marketing.

How does it work? Basically, your traffic is used to show several ezine subscription forms on your site. Somewhere else on the web, your ezine details are presented as well. You simply enter your ezine subscription details in the List Inferno list builder and copy their code into your web pages. The more times you show a page with the code, the more chances you have of getting another subscriber.

The end result is that for every visitor to your web page, you get the opportunity to gain another subscriber. In my experience, the sign up rate with viral list builders is rather high. When I use these viral tools, my list building efforts often go on autopilot without much additional effort. If they slow down at all, I do a few things to get them going again and I’m good for a while.

I offer an ecourse on beginning list building in which I cover the basic elements that you need to properly build a list. One element that most list building courses tend to gloss over, is a way to reach potential subscribers.

A big challenge, however, is that many people find it a big task to drive traffic to their websites. Even worse, new marketers often don’t want to invest money in a website at all. The good news is that viral list builders like List Inferno can be used with free websites, and once you get it going with a few visitors and subscribers, the viral effect takes over. The bad news is that you really should get yourself a top level domain name and real website.

One rather simple technique you can use to enhance the viral effect is to create several pages on your site, all of which have good information and proper keyword density. Place the list building code on each of those pages.

In order to generate the viral effect of the list builder, drive traffic to those pages using whatever means you normally would. Then, within your emails to your subscribers, give them a reason to visit to those pages.

The ideal scenario is to not only have organic traffic working for you, but each subscriber as well. When this method is properly executed, each subscriber triggers new opportunities to aquire additional subscribers. By modeling this type of system, you’ll be an expert viral list builder in record time.

Author Kurt Schmitt works with and teaches list building solutions that work. If you’re interested in generating more traffic and more subscribers through leveraged list building pick up a copy of his ecourse.

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