The Amazon Kindle Is The Leader Of The Readers

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The largest book retailer in the world leading the resurgence of reading by using its very own specially developed technology? It sounds like a marriage made in heaven – and that’s exactly how Amazon’s Kindle reader experience must seem to their marketing team to date. The Kindle is the ideal product for Amazon, with its strong links to both books and personal electronic devices.

In just the same manner that digital cameras and digital picture frames have been taking over from the old fashioned equivalent items, the future of reading seems likely to be digital. Right now, the e-reader is the hottest “must have” piece of personal electronic kit available on the market. Oprah Winfrey was an early adopter. As long ago as 2008 she pronounced that the Kindle reader was her “new favorite gadget” – and you can be sure that her huge audience was paying attention. The Amazon marketing men must have been over the moon.

They got even more great publicity during the launch of the Kindle 2.0 in February of 2009. Stephen King wrote a special novella – titled “Ur” – to mark the occasion. So the world’s bestselling novelist, the world’s largest book seller and the hottest gadget on the market were all wrapped up in one huge publicity fest. It’s hardly surprising that the Kindle reader is selling so well.

There are plenty of competitors now jumping on the bandwagon and launching their own e-book readers. However, Amazon and Sony are dominating the market right now, with a 60% and 35% share of the American e-book reader market respectively. They are the two companies who have done most to develop the market – Sony released their first PRS reader in 2006, Amazon’s first Kindle launched in November 2007. Now they are reaping the rewards of their foresight and innovation and the rest are, quite frankly, playing catch up.

The number of Kindle books available on the Amazon site is enormous. At the moment there are in excess of 400,000 – with an average of 500 new books being added daily. Sony have teamed up with Google so that their customers can access Google’s huge online book collection. Electronic books tend to be cheaper than the printed equivalent. They don’t use paper, ink or bindings – and they don’t need to be delivered by truck or by mail. If you like, you can download the first sample of any Kindle book as a free sample – so that you can see if you like it before you buy.

For exactly the same reasons, e-books are better for the environment. The U.S. book, newspaper and magazine sector requires 125 million trees every year to supply the necessary paper. To say nothing of the chemicals, inks and energy also used in the manufacture of traditional paper based reading material.

There’s not much doubt about it, e-book readers and e-books represent the future of reading. Amazon and Sony have both secured leadership positions in the present market – but the influence of additional competitors will tend to produce a downward pressure on prices. When all’s said and done, it will be the end user who benefits from reduced pricing, a more environmentally friendly product and a slicker purchase and delivery methodology.

Check out the Amazon Kindle reader for yourself and have a look at the wide range of Kindle accessories available to help you personalise your device.

Article kindly provided by UberArticles.com

Topics: Books | Comments Off

Tags: Books, electronics, gadgets, Hobbies, Personal Tech, Product Reviews, reading, technology

Article Citation
MLA Style Citation:
Kinross, Adam "The Amazon Kindle Is The Leader Of The Readers." The Amazon Kindle Is The Leader Of The Readers. 31 Jan. 2010. uberarticles.com. 25 May 2012 <http://uberarticles.com/miscellaneous/writing-and-speaking/books/the-amazon-kindle-is-the-leader-of-the-readers/>.

APA Style Citation:
Kinross, A (2010, January 31). The Amazon Kindle Is The Leader Of The Readers. Retrieved May 25, 2012, from http://uberarticles.com/miscellaneous/writing-and-speaking/books/the-amazon-kindle-is-the-leader-of-the-readers/

Chicago Style Citation:
Kinross, Adam "The Amazon Kindle Is The Leader Of The Readers" uberarticles.com. http://uberarticles.com/miscellaneous/writing-and-speaking/books/the-amazon-kindle-is-the-leader-of-the-readers/

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