The Demise of the Sales Magazine

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The Sales Magazine

Has yet one more conventional information source forever been modified via the World Wide Web? Specifically, are outlined sales magazines becoming obsolete? The following new realities appear to be signaling the passing of the sales magazine:

* Content – The Internet is crammed with fresh, educational and applicable sales content (i.e. Articles, stories and illustrations) covering selling, prospecting, and each other subject or area of interest to sales practitioners. No longer is the broadcast sales magazine the go-to source for sales and related content.

* Sources – The big pool of unique sales content available on the Internet comes out of a spread of sources from across the world and is not limited to the same small group of sales pros customarily printed in a sales magazine.

* Availability – Unlike content printed in a sales magazine (periodic publication) sales content released on the Internet is made available to readers instantly without the conventional delays associated with print media (e.g, printing, distribution).

* Pricing – In some cases, if not most cases, the same sales content found in a published sales magazine can be discovered on the Internet at virtually no cost. It's been advised that trends show clients are moving away from standard subscription services (fee-based) to free information sources.

For many these new realities serve as trigger events leading to modify. Trends in conventional print media advertising suggest that savvy advertisers have witnessed the writing on the wall for a period of time now and are at present in the midst or have recently moved their advertising greenbacks somewhere else in an appropriate way.

What does this mean for the way ahead for the printed sales magazine? It implies publishers had better come up with something of worth in their print publications apart from the same sales content (e.g, articles, stories, illustrations) that may be found quicker and cheaper some place else if they want to maintain and/or grow their customer base.

Is the death of the sales magazine (i.e, print magazines) nothing less than hyperbole and/or misguidance circulating around the Planet Wide Web? You let me know! Where do you get your sales content? I can't say I have subscribed to a revealed sales magazine in quite some time and haven't made any plans to do so in the future for all the facts mentioned above.

I might be remiss if I didn't point out that in our search for websites which provide information about selling we found out that lots of the info we found was superseded and/or incorrect. The likelihood of encountering bad quality information highlights the necessity for readers to seek out (1) quality (i.e, expedient, correct, complete) info, with (2) qualified interpretation and then (3) apply vital thinking talents to the data being presented.

These three info search and processing activities shouldn't be overlooked in either private or pro use. When working from disinformation, absence of info and/or unsound interpretation of information readers run the chance of misunderstandings and erroneous conclusions leading to defective decisions, poor choices and potentially negative consequences.

Sales Magazine

John has over 40 years of experience in business promoting sales engineering general management online real-estate planning. He has worked for and with worldwide corporations such as IBM Electronic Data Systems and Mahindra British Telecomms. John has a BS from Brown in PC Science an MA through IBM in Industrial Electronics as well as a PhD in International Trade and Management from the London College of Business.

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Topics: Magazines | Comments Off

Tags: content, Content Print, magazine, Magazines, pricing, Sources

Article Citation
MLA Style Citation:
Krol, John "The Demise of the Sales Magazine." The Demise of the Sales Magazine. 3 Jan. 2012. uberarticles.com. 6 May 2012 <http://uberarticles.com/miscellaneous/writing-and-speaking/magazines/the-demise-of-the-sales-magazine/>.

APA Style Citation:
Krol, J (2012, January 3). The Demise of the Sales Magazine. Retrieved May 6, 2012, from http://uberarticles.com/miscellaneous/writing-and-speaking/magazines/the-demise-of-the-sales-magazine/

Chicago Style Citation:
Krol, John "The Demise of the Sales Magazine" uberarticles.com. http://uberarticles.com/miscellaneous/writing-and-speaking/magazines/the-demise-of-the-sales-magazine/

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