3 Easy Steps To Pull Your Ideal Home Buyer To You Real Estate Marketing43

By Leonardo Marchan

Outright selling on social media is a sure-fire path to failure. Think about it: do you like reading a sales pitch? Maybe you will read a well-crafted sales letter. But generally, trying to sell is absolutely transparent and the fastest way to be unfriended. The strategy that works best is to provide your prospect with valuable information that they need and want.

To get started, you need to first figure out who your ideal prospect is. You will need to analyze what information they would most likely want and need to make a decision. Sitting down and writing out a couple of paragraphs as if you are your prospect talking to you about their interests, needs, wants and concerns can be enlightening.

So now you have determined the needs and wants of your ideal prospect, the next step is to figure out what to say to them. You can do that by going to http://www.google.com/trends. Check out what are the most popular topics and choose one to write about or comment on.

Using exactly this strategy, Ramona S., one of our coaching club members posted a brief comment on Facebook about the $8000 Tax Credit. Within MINUTES, she had 10 people request additional information about it and ended up with 3 new leads. One of them was someone she didnt even know!

Once youve chosen a topic to write about, you can either just make a short post on twitter or Facebook. OR ” if its something you can really dig your teeth into, perhaps a full blog entry. Nothing positions you as an authority quicker than appearing in print.

Here are a few pointers for crafting a well-written article:

The Headline

The headline is the attention grabber. If you dont grab attention, then your article wont be read ” no matter how great the information is! To optimize your headline for the search engines, be sure to include your keyword in the headline! Need ideas? Check out the tabloids at the supermarket! They are EXPERT at writing attention-grabbing headlines! You may even want to start a file of the best headlines that grabbed your attention. You can swipe them later for inspiration.

The Body

Ideally, you will want to keep your article between 350-500 words in length. Write in a causal, conversational style. Avoid technical jargon or formal language. At least 5% of your article should be your keywords. This means that if you have a 500-word article, try to use your keyword about 25 times throughout. Keep your paragraphs no more than a few sentences. Use bullet points and subheads liberally. (Another Bonus Tip: You can outsource the transcription to www.elance.com.)

The Resource Box

To close your article, you will want to include a call to action. THIS is where you FINALLY are allowed to pitch your product. However, if you dont offer a compelling reason for them to contact you, they wont! Be sure youve included a link to your website so they are able to contact you and request additional information. Dont go through all the hard work of providing excellent information only to lose them because youve neglected to tell them how to contact you.

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