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How Persuasion Can Help Your Real Estate Marketing

By Allan Bigarda

Understanding the real estate industry means that you know the important role that persuasion plays. Do not be deceived by the notion that persuasion is an art. It is simply a science, and like all sciences it can be learned. Learning the science of persuasion is essential to your real estate marketing success.

Establishing a relationship with your client is key. Once you’ve established this relationship, you have to build on it. You need to adopt behaviors that indicate that you are sincerely trust worthy and a great leader. If you’re a great leader, why would someone not follow you?

If you are planning any kind of presentation, make sure to review a few important questions. Why are you in this field? What do you want to gain? Is it power, money, fame? Whatever your reasons may be, remind yourself of them. Knowing what you want will give you a new sense of energy before your presentation, which your audience will feel.

Let your client know you care. Make sure you are interested in seeing them succeed. Whether it is finding a new home or selling the one they are in, give your clients priority. When they know that you are giving their situation top priority, this will reinforce their trust in you. Make sure to make the best of every situation, this will give you a sense of control.

Addressing individuals by their name is important, especially soon after introduction. This gives them a sense that you care enough to learn their name. It will also help create a sense of professional familiarity. You can make this easier on yourself by making a mental note of the name when introduced. This will help the name stick in your memory for a longer period of time.

Regardless of disappointment, make sure to stay focused on your ultimate objective. The real estate marketing game can be fierce. The only way to win is to push through the disappointment and move onto another opportunity. Always remember that tomorrow is a new day that will bring with it new opportunities. Good luck!

The power of real estate marketing will be improved and strengthened when you have the right tools. You can learn more tips and techniques when you visit the website at .

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Article Citation
MLA Style Citation:
Bigarda, Allan "How Persuasion Can Help Your Real Estate Marketing." How Persuasion Can Help Your Real Estate Marketing. 2 Jul. 2010. 3 Dec 2014 <>.

APA Style Citation:
Bigarda, A (2010, July 2). How Persuasion Can Help Your Real Estate Marketing. Retrieved December 3, 2014, from

Chicago Style Citation:
Bigarda, Allan "How Persuasion Can Help Your Real Estate Marketing"

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